Communication

RADEN

Extra Form

Country	Japan
Year	2024
Award	WINNER
Affiliation	M.graphics
Designer	Fumihiro Moriai, yoshihiro kikuchi
English	The excellence of chopsticks, which have nine functions such as pinching, mixing, picking, and carrying, and the traditional technique of Wakasa-lacquered chopsticks (mother-of-pearl) made using abalone shells and lacquer, inspired by the ocean floor of the Wakasa region. ) is expressed using typography inspired by hieroglyphs and photos of various ingredients and chopsticks. The photo at the bottom of the background is a close-up of the Wakasa lacquered chopsticks "Raden". Using symmetrical compositions that resemble mystical mandala, I have created an innovative and modern worldview.
Native	挟む、混ぜる、摘む、運ぶ、切る、剥がす，解すなど、世界でも稀な9つのもの機能を持つ箸というカトラリーとしての秀逸さと、江戸時代前期に、福井県若狭地方の海底をイメージして、アワビの貝殻や漆を使って作られた若狭塗り箸の伝統技法（螺鈿）の美しさを、象形文字からインスパイアされたタイポグラフィと、蕎麦、納豆、焼き魚、手銛寿司、豆など、さまざまな食材と箸の写真を使って表現しました。 若狭湾の海底をイメージさせるために、背景には若狭塗り箸”螺鈿”をクローズアップした写真を配置しました。 神秘的な曼荼羅の様なシンメトリックな構図を使いながら、私はとてもイノベーティブでモダンな世界観を醸成するこに成功しました。
Website	mgraphics.jp
Positive Comments
Judging Comments	The design was praised for creatively showcasing the multifunctionality of chopsticks and the craftsmanship of Wakasa-lacquered chopsticks using hieroglyph-inspired typography and detailed imagery, merging tradition with a modern aesthetic.

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