Country | Korea |
---|---|
Year | 2024 |
Award | WINNER |
Client | Itm Bros Corp. |
Affiliation | Design Astrein and TailsPark Corp. |
Designer | Doeun Kang, Seonyeop Lee, Youngkyeong Lee, Kyoungchun Park, Seungjun Lee |
English | The project has been selected by several investors and the host construction companies, and the final budget of 30 billion won has been finalized. However, the host construction companies and business executives were convinced that before constructing the space, they needed a brand name and image that could symbolize the pet healing center. Therefore, we finalized the final naming and logo of "TailsPark," which integrates 40-50 spaces, through strategic meetings and considerations for about four months for this branding development project. (Hotels, swimming pools, hospitals, amenities, parking lots, parks, etc. where 200 households can stay) |
Native | 본 프로젝트는 여러 투자자와 주최 건설사를 통해 사업부지 선정과 300억 규모의 최종적인 예산이 확정 되었습니다. 하지만, 주최 건설사 및 사업임원들은 공간을 구축하기에 앞서 반려동물힐링센터(가칭)를 상징할 수 있는 브랜드 네이밍과 이미지가 필요하다는 것을 확신 했습니다. 때문에 우리는 본 브랜딩개발 프로젝트를 약 4개월동안 전략회의와 고민을 통해 40-50개의 공간을 통합하는 ‘TailsPark’라는 최종적인 네이밍과 로고를 확정 하였습니다.(본 공간은 반려동물과 견주 200세대가 머물 수 있는 호텔과 수영장, 병원, 편의시설, 주차장, 공원, 문화공간들이 확정된 복합테마파크공간입니다.) |
Website | https://www.design-ast.com/ |
Positive Comments |
![]() ![]() ![]() ![]() ![]() |
Judging Comments | The "TailsPark" branding for a pet healing center has been highly praised for its strategic development, successfully encapsulating a vast range of services in its name and logo. This effort, resulting from four months of careful planning, effectively conveys the center's mission to provide a comprehensive healing space for pets, earning acclaim for its thoughtful and appealing brand identity. |
Intelligent Water Resources Dispatch System
4Paradigm Sage AIOS Packaging Design
NC PLAY PROJECT
ScienceCom
SAIO
Welcome Digital Bank Visual Identity
Care Together Happy Together Visual branding
Manna corporate identity design
Pingtan Book House
Korean Medicine Blooms
Re Braille
4Paradigm Pandemic Prediction System Design
UNAJIRO VI
Graphic design for Gwangju city commemoration
The Worldly book design
Bexei The Wandering Earth
Garden Salt
SFOC Visual Identity
Jeonnam Dragons Football Club Rebranding
Law Greening Workshop
Happy X Day
Care U Most
2022 Graduation exhibition GROW GLOW
Bubble Bomb
Energy Utopia
WALRUS PUMP Brand Design
Newing
The Song rhythm of Dongqian Lake
SHIN KONG Bank Light Evolution
ROKAF Typeface
THE PENTHOUSE Visual Branding
BE BETTER Packaging for the Earth in 2050
TAIWAN LANTERN FESTIVAL IN KAOHSIUNG
YNL Design CI Renewal
Sauce Expert
Project Echo
Zaishengdao Rice Packaging Design
Butak Care app services for care workers
Prejudice
Origami Amenities
History and Legend of Gangneung
Concept ARC Dual Flush Valve
Midea Industrial City smart operation of IOC
MY CHOICE Visual Branding
SHIFTDOOR RESIDENCE Brand Identity
TL BRAND DAY in NC PARK
NCSOFT Leaders Kit
Welcome FG Seasons Greetings Pack
Matsu HandPulled Noodle Brand Design
TOLOKAH Brand Design
Tuntex Branding
Smart Home Network Wall Pad HDHN4000
Sunforest
XIJIAJIA An AI Digital Human
Breeze White
AIOT Smart Park Integrated System
4paradigm Sage HyperCycle CESS
60 year memories of WAN CHUAN HSING
Smart Home Solution System HDHN 4000SET
DNAKE Sapphire Series
Designed by sketchbooks.co.kr / sketchbook5 board skin