Communication

Vocal Island

Extra Form
Country China
Year 2024
Award GOLD WINNER
Affiliation Yale University
Designer Chuye Chen
English I designed a North American music festival's visual identity. Focused on type design, it portrays a mystical forest world where a musical tribe communicates. I crafted a phonetic decoding system inspired by tribal cultures, combining English and Chinese characters. The design also reflects jungle totem aesthetics. I then created readable Western fonts with these elements. Additionally, I designed a mask merging Eastern and Native American styles, symbolizing the festival's culture, emerging from the mystical forest with specific music.
Native 这是我为一个北美音乐节设计的一套视觉标识系统。这套标识系统以字体设计为重心。在视觉主题方面,我为这个音乐节虚构了一个雾中神秘森林的世界观,在这个迷雾森林中存在着一个通过音乐交流沟通的神秘部落,也就是这个音乐节的观众和音乐人们。 音乐是由乐器和人声构成的,于是我创造了一套需要经过发音才能被破译的解码文字。我研究了世界各地的部落文化,语言系统不完善的部族会用不同的叫声来传达意图。我将此获得的思考应用于字体设计,结合英文单词发音音标和中文字中的笔画部首拆分,创造出一套双重编译,像游戏一样需要被破解的有趣文字密码系统。在字形设计上也在视觉上接近丛林部落的图腾文化。在这套解码字完成后,我以同样的视觉元素设计了一套可被直接阅读的西文字体。在视觉形象方面,我以这个主题设计了一个包含东方风格结合美洲部落文化的神秘面具,这个巨大的面具作为一个文化标识,通过特定的音乐召唤,在这个世界观下从迷雾森林中冉冉升起,浮现在音乐节的上空。
Positive Comments
Judging Comments "Vocal Island" a concept design by Chuye Chen, was honored as a 'Gold Winner' at the Asia Design Prize 2024 for its unique visual identity of a North American music festival, blending type design with elements of a mystical musical tribe. The jury praised the innovative phonetic decoding system that merges English and Chinese characters, alongside the creation of a mask that synthesizes Eastern and Native American styles, showcasing a deep integration of cultural symbols and modern design.
Board Pagination ‹ Prev 1 2 Next ›
/ 2
  1. Intelligent Water Resources Dispatch System

  2. 4Paradigm Sage AIOS Packaging Design

  3. NC PLAY PROJECT

  4. ScienceCom

  5. SAIO

  6. Welcome Digital Bank Visual Identity

  7. Care Together Happy Together Visual branding

  8. Manna corporate identity design

  9. Pingtan Book House

  10. Korean Medicine Blooms

  11. Re Braille

  12. 4Paradigm Pandemic Prediction System Design

  13. UNAJIRO VI

  14. Graphic design for Gwangju city commemoration

  15. The Worldly book design

  16. Bexei The Wandering Earth

  17. Garden Salt

  18. SFOC Visual Identity

  19. Jeonnam Dragons Football Club Rebranding

  20. Law Greening Workshop

  21. Happy X Day

  22. Care U Most

  23. 2022 Graduation exhibition GROW GLOW

  24. Bubble Bomb

  25. Energy Utopia

  26. WALRUS PUMP Brand Design

  27. Newing

  28. The Song rhythm of Dongqian Lake

  29. SHIN KONG Bank Light Evolution

  30. ROKAF Typeface

  31. THE PENTHOUSE Visual Branding

  32. BE BETTER Packaging for the Earth in 2050

  33. TAIWAN LANTERN FESTIVAL IN KAOHSIUNG

  34. YNL Design CI Renewal

  35. Sauce Expert

  36. Project Echo

  37. Zaishengdao Rice Packaging Design

  38. Butak Care app services for care workers

  39. Prejudice

  40. Origami Amenities

  41. History and Legend of Gangneung

  42. Concept ARC Dual Flush Valve

  43. Midea Industrial City smart operation of IOC

  44. MY CHOICE Visual Branding

  45. SHIFTDOOR RESIDENCE Brand Identity

  46. TL BRAND DAY in NC PARK

  47. NCSOFT Leaders Kit

  48. Welcome FG Seasons Greetings Pack

  49. Matsu HandPulled Noodle Brand Design

  50. TOLOKAH Brand Design

  51. Tuntex Branding

  52. Smart Home Network Wall Pad HDHN4000

  53. Sunforest

  54. XIJIAJIA An AI Digital Human

  55. Breeze White

  56. AIOT Smart Park Integrated System

  57. 4paradigm Sage HyperCycle CESS

  58. 60 year memories of WAN CHUAN HSING

  59. Smart Home Solution System HDHN 4000SET

  60. DNAKE Sapphire Series

Board Pagination ‹ Prev 1 2 Next ›
/ 2

Designed by sketchbooks.co.kr / sketchbook5 board skin

나눔글꼴 설치 안내


이 PC에는 나눔글꼴이 설치되어 있지 않습니다.

이 사이트를 나눔글꼴로 보기 위해서는
나눔글꼴을 설치해야 합니다.

설치 Cancel

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5