Communication

Suofeiya Group Design Center VI

Extra Form

Country	China
Year	2021
Award	WINNER
Client	SUOFEIYA HOME COLLECTION CO
Affiliation	Employment
Designer	Xiaoke Huang, Junli Huang, Zijie Li
English	"Using pictures to read and words to convey meaning" is the core of the designer's design concept for this project. The logo graphic foundation is taken from the first letter of each word “Suofeiya Group Design Center ” , and the icon is redesigned with "S", "G", "D" and "C" and combined into the Chinese character "设"（design）. The combination of Chinese and English culture symbolizes the global and international design vision of Ssuofeiy Group Design Center, and it visually conveys the core business of the organization. In order to conform to the corporate philosophy of "design leading the world" of the Suofeiya brand.
Native	中国的汉字经过6000多年的时间洗礼，从象形甲骨文演变成当今的简化字，“象形”的视觉定义了汉字的图形基础。 “以图识字，以字传意”是设计师对此项目的设计理念核心。Logo图形基础取自索菲亚设计中心英文Suofeiya Design Group Center的每个单词首字母，以“S”“G”“D”“C”重新设计组合成中文“设”字的图标。基本几何形状组成的徽标代表了设计的多样性和无限的可能性。 中英文化相互结合，象征着索菲亚设计中心全球国际化的设计视野，同时视觉上直观传递了设计中心的核心业务。契合索菲亚品牌“设计引领全球”的企业理念。 本设计中心主要任务在于用设计为消费者创造简约高级奢华的生活体验。设计范围包括：家居设计、室内设计、生活用品设计等等。本套VI用黑色代表专业，金黄色代表本品牌奢侈的定位，向消费者传递索菲亚“创新可靠”“专业高效”的品牌核心价值观.
Positive Comments

1. in Space
   

   House with skip terrace

2. in Space
   

   LHarmonie Oceanique

3. in Space
   

   Red Moon

4. in Space
   

   KYF Office

5. in Space
   

   Light and Sense

6. in Space
   

   The community library of sunset impression

7. in Space
   

   Kamakura country Club Renovation

8. in Space
   

   MACIO G Series Ladies Dressing Room

9. in Space
   

   Hair room TOARU

10. in Space
    

    MOUNTAIN LIVING

11. in Space
    

    Room With A View

12. in Space
    

    Enchanting Haven

13. in Space
    

    That is good enough

14. in Space
    

    Exclusive Aesthetics

15. in Space
    

    Revamp HK Intangible Cultural Heritage Centre

16. in Space
    

    Playground for Preschoolers

17. in Space
    

    CRRC History Cultural Street Exhibition Hall

18. in Space
    

    DANCING RIBBON

19. in Space
    

    The Heart Of It All

20. in Space
    

    A hundred flavors

21. in Space
    

    Perth Apartment

22. in Space
    

    Gu Bei Private Residence

23. in Space
    

    Timemory

24. in Space
    

    Subtle lighting

25. in Space
    

    THIDAMOON

26. in Space
    

    Hue Memorial park BonHyangJeon

27. in Space
    

    Red brick Courtyard House

28. in Space
    

    Lively Classic

29. in Space
    

    Tower in the Cloud

30. in Space
    

    Tan Charm Geometric Feature

31. in Space
    

    Keep Feeling Art Center

32. in Space
    

    SHENZHEN 8 MALL

33. in Space
    

    Wenxi Yihaoyuan Clubhouse

34. in Space
    

    Future Deja Vu

35. in Space
    

    CRRC Tianjin Jin Pu City Exhibition Hall

36. in Space
    

    line in old town

37. in Space
    

    Sunshine Rhythm

38. in Space
    

    Hsing Tian Kong Moral Education Classroom

39. in Space
    

    Pingtungs Civic Park Inclusive Playground

40. in Space
    

    Wabi sabi Elegance

41. in Space
    

    DEKTON AND COSENTINO PAVILION

42. in Space
    

    Bellagio

43. in Space
    

    Pandora Box

44. in Space
    

    MORE THAN SIMPLCITY

45. in Space
    

    Between line and structure

46. in Space
    

    Sparkling cloud

47. in Space
    

    Divine Afflatus

48. in Space
    

    17th MIDNIGHT

49. in Space
    

    Pink Dream

50. in Space
    

    Lingering Scent of Tea

51. in Space
    

    75 Degree White

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