Communication

WAFERS LAB

Extra Form

Country	Japan
Year	2021
Award	WINNER
Client	KIHACHI
Affiliation	DODO DESIGN
Designer	Dodo Minoru, Fujii Chihiro
English	This is the package design of the new product "WAFERS LAB" of "patisserie KIHACHI". The illustration depicts the pastry chefs and animals working in the fictitious wafer laboratory, which was inspired by the product name Wafers Lab. It has a new packaging design like pop art. We also proposed that each item be a souvenir by giving it an illustration. It is a colorful coloring that makes you imagine the flavor of sweets that you will want to pick up when you line up at the store. After finishing eating, the interior is finished so that you will want to decorate it in your room.
Native	「patisserie KIHACHI」の新商品「WAFERS LAB」のパッケージデザインをいたしました。ウエハースラボという商品名から架空の工場であるウエハースラボラトリーをイメージし、そこで働くパティシエと動物たちをイラストで表現しました。ポップアートのような新しいパッケージデザインになっており、思わず手に取りたくなるように制作しました。また、個装にもイラストを施すことで、ひとつひとつがお土産として喜ばれるよう提案しました。店頭で並んだ時に手に取りたくなるような、お菓子のフレーバーを想像させるカラフルなカラーリングです。食べ終わった後にもインテリアとして部屋に飾りたくなるような佇まいに仕上げました。
Positive Comments

1. in Space
   

   House with skip terrace

2. in Space
   

   LHarmonie Oceanique

3. in Space
   

   Red Moon

4. in Space
   

   KYF Office

5. in Space
   

   Light and Sense

6. in Space
   

   The community library of sunset impression

7. in Space
   

   Kamakura country Club Renovation

8. in Space
   

   MACIO G Series Ladies Dressing Room

9. in Space
   

   Hair room TOARU

10. in Space
    

    MOUNTAIN LIVING

11. in Space
    

    Room With A View

12. in Space
    

    Enchanting Haven

13. in Space
    

    That is good enough

14. in Space
    

    Exclusive Aesthetics

15. in Space
    

    Revamp HK Intangible Cultural Heritage Centre

16. in Space
    

    Playground for Preschoolers

17. in Space
    

    CRRC History Cultural Street Exhibition Hall

18. in Space
    

    DANCING RIBBON

19. in Space
    

    The Heart Of It All

20. in Space
    

    A hundred flavors

21. in Space
    

    Perth Apartment

22. in Space
    

    Gu Bei Private Residence

23. in Space
    

    Timemory

24. in Space
    

    Subtle lighting

25. in Space
    

    THIDAMOON

26. in Space
    

    Hue Memorial park BonHyangJeon

27. in Space
    

    Red brick Courtyard House

28. in Space
    

    Lively Classic

29. in Space
    

    Tower in the Cloud

30. in Space
    

    Tan Charm Geometric Feature

31. in Space
    

    Keep Feeling Art Center

32. in Space
    

    SHENZHEN 8 MALL

33. in Space
    

    Wenxi Yihaoyuan Clubhouse

34. in Space
    

    Future Deja Vu

35. in Space
    

    CRRC Tianjin Jin Pu City Exhibition Hall

36. in Space
    

    line in old town

37. in Space
    

    Sunshine Rhythm

38. in Space
    

    Hsing Tian Kong Moral Education Classroom

39. in Space
    

    Pingtungs Civic Park Inclusive Playground

40. in Space
    

    Wabi sabi Elegance

41. in Space
    

    DEKTON AND COSENTINO PAVILION

42. in Space
    

    Bellagio

43. in Space
    

    Pandora Box

44. in Space
    

    MORE THAN SIMPLCITY

45. in Space
    

    Between line and structure

46. in Space
    

    Sparkling cloud

47. in Space
    

    Divine Afflatus

48. in Space
    

    17th MIDNIGHT

49. in Space
    

    Pink Dream

50. in Space
    

    Lingering Scent of Tea

51. in Space
    

    75 Degree White

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