Communication

Comewithheavenlywind

Extra Form

Country	China
Year	2021
Award	GOLD WINNER
Affiliation	JILIN ANIMATION INSTITUTE
Designer	FENG JIAHAO
English	The design scheme selects the unique presentation mode of visual and olfactory dual sensory stimulation: the visual part starts from the popular flat design style, supplemented by the multi-dimensional design of classic Hangzhou font design, geometric graphic design and color design; In terms of smell, he chose to represent and interpret the unique smell of Hangzhou. Let more people know and perceive the regional culture of Hangzhou. It is the meaning of this brand image design to fully convey the brand culture connotation and create certain commercial value through the brand image design of the cultural brand “Come with heavenly wind”.
Native	方言是地域文化的活化石，相比于普通话，方言对于地域文化、事物的表述力道往往更强。 杭州方言虽然适用范围不大，但在东晋时期就已经出现并相传至今，悠久的历史使其独具设计意义。 在全国推广普通话的大环境下，方言文化慢慢在年轻人群中被忽视。据调查，能熟练使用杭州话的年轻人，比例不到9.2%。 设计方案选用了视觉、嗅觉双重感官刺激的独特呈现方式：视觉部分从时下流行的扁平化设计风格入手，辅之以经典杭州词句字体设计、几何平面设计及色彩设计等多维度的设计进行诠释；嗅觉方面则选择了能够代表杭州的独特气味去表现与解读。让更多的人认识、感知杭州地域文化。 通过对原创文化品牌“寻风来”的品牌形象设计全力传达品牌文化内涵，并创造一定的商业价值，正是本次品牌形象设计的意义。
Positive Comments

1. in Space
   

   House with skip terrace

2. in Space
   

   LHarmonie Oceanique

3. in Space
   

   Red Moon

4. in Space
   

   KYF Office

5. in Space
   

   Light and Sense

6. in Space
   

   The community library of sunset impression

7. in Space
   

   Kamakura country Club Renovation

8. in Space
   

   MACIO G Series Ladies Dressing Room

9. in Space
   

   Hair room TOARU

10. in Space
    

    MOUNTAIN LIVING

11. in Space
    

    Room With A View

12. in Space
    

    Enchanting Haven

13. in Space
    

    That is good enough

14. in Space
    

    Exclusive Aesthetics

15. in Space
    

    Revamp HK Intangible Cultural Heritage Centre

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    Playground for Preschoolers

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    CRRC History Cultural Street Exhibition Hall

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    DANCING RIBBON

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    The Heart Of It All

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    A hundred flavors

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    Perth Apartment

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    Gu Bei Private Residence

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    Timemory

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    Subtle lighting

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    THIDAMOON

26. in Space
    

    Hue Memorial park BonHyangJeon

27. in Space
    

    Red brick Courtyard House

28. in Space
    

    Lively Classic

29. in Space
    

    Tower in the Cloud

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    Tan Charm Geometric Feature

31. in Space
    

    Keep Feeling Art Center

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    SHENZHEN 8 MALL

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    Wenxi Yihaoyuan Clubhouse

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    Future Deja Vu

35. in Space
    

    CRRC Tianjin Jin Pu City Exhibition Hall

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    line in old town

37. in Space
    

    Sunshine Rhythm

38. in Space
    

    Hsing Tian Kong Moral Education Classroom

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    Pingtungs Civic Park Inclusive Playground

40. in Space
    

    Wabi sabi Elegance

41. in Space
    

    DEKTON AND COSENTINO PAVILION

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    Bellagio

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    Pandora Box

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    MORE THAN SIMPLCITY

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    Between line and structure

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    Sparkling cloud

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    Divine Afflatus

48. in Space
    

    17th MIDNIGHT

49. in Space
    

    Pink Dream

50. in Space
    

    Lingering Scent of Tea

51. in Space
    

    75 Degree White

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