Communication

Friends Visual Branding

Extra Form

Country	Korea
Year	2022
Award	WINNER
Client	CHANNEL A
Affiliation	CHANNEL A BNC
Designer	Jisang Yu, Jongbeom Choi, Seongeun Jo
English	'프렌즈'는 2030 청춘들의 리얼한 일상과, 친구를 만나는 새로운 방법을 제시하는 채널A 관찰 예능 프로그램으로 2021년 2월 방송될 예정입니다. 풋풋한 청춘들의 삶과 우정을 발랄하고 유쾌한 비주얼 룩으로 구현하고자 원색의 컬러, 웃는 입모양을 연상시키는 반원의 형상을 로고에 사용하였습니다. 세 개의 원이 나란히 붙어있는 듯한 형태의 비주얼 모티프는 프로그램에서 주요하게 사용되는 뽑기 기계의 캡슐을 형상화하였습니다. 로고에 사용된 블랙 컬러는 타이포의 원색 컬러를 강조하고 차별화된 비주얼 룩을 확립하고자 하였습니다. 이러한 비주얼 모티프는 다양한 컬러의 면과 선의 형태로 여러 애플리케이션에 활용되어 사용자가 콘텐츠의 비주얼 아이덴티티를 명확히 인지하도록 합니다.
Native	'Friends' is scheduled to be broadcast in February 2021 as a Channel A observation entertainment show that presents a new way of meeting friends and the real-life of 2030 youth. To realize the life and friendship of youth with a characterful visual look, we applied the primary and black colors of typography and used the shape of a semicircle reminiscent of a smiling mouth in the logo. The shape of the logo, which looks like three circles are attached side by side, embodies the capsule of a random picker used in the show. This visual motif is utilized in several applications in the form of sides and lines of various colors.
Positive Comments

1. in Space
   

   House with skip terrace

2. in Space
   

   LHarmonie Oceanique

3. in Space
   

   Red Moon

4. in Space
   

   KYF Office

5. in Space
   

   Light and Sense

6. in Space
   

   The community library of sunset impression

7. in Space
   

   Kamakura country Club Renovation

8. in Space
   

   MACIO G Series Ladies Dressing Room

9. in Space
   

   Hair room TOARU

10. in Space
    

    MOUNTAIN LIVING

11. in Space
    

    Room With A View

12. in Space
    

    Enchanting Haven

13. in Space
    

    That is good enough

14. in Space
    

    Exclusive Aesthetics

15. in Space
    

    Revamp HK Intangible Cultural Heritage Centre

16. in Space
    

    Playground for Preschoolers

17. in Space
    

    CRRC History Cultural Street Exhibition Hall

18. in Space
    

    DANCING RIBBON

19. in Space
    

    The Heart Of It All

20. in Space
    

    A hundred flavors

21. in Space
    

    Perth Apartment

22. in Space
    

    Gu Bei Private Residence

23. in Space
    

    Timemory

24. in Space
    

    Subtle lighting

25. in Space
    

    THIDAMOON

26. in Space
    

    Hue Memorial park BonHyangJeon

27. in Space
    

    Red brick Courtyard House

28. in Space
    

    Lively Classic

29. in Space
    

    Tower in the Cloud

30. in Space
    

    Tan Charm Geometric Feature

31. in Space
    

    Keep Feeling Art Center

32. in Space
    

    SHENZHEN 8 MALL

33. in Space
    

    Wenxi Yihaoyuan Clubhouse

34. in Space
    

    Future Deja Vu

35. in Space
    

    CRRC Tianjin Jin Pu City Exhibition Hall

36. in Space
    

    line in old town

37. in Space
    

    Sunshine Rhythm

38. in Space
    

    Hsing Tian Kong Moral Education Classroom

39. in Space
    

    Pingtungs Civic Park Inclusive Playground

40. in Space
    

    Wabi sabi Elegance

41. in Space
    

    DEKTON AND COSENTINO PAVILION

42. in Space
    

    Bellagio

43. in Space
    

    Pandora Box

44. in Space
    

    MORE THAN SIMPLCITY

45. in Space
    

    Between line and structure

46. in Space
    

    Sparkling cloud

47. in Space
    

    Divine Afflatus

48. in Space
    

    17th MIDNIGHT

49. in Space
    

    Pink Dream

50. in Space
    

    Lingering Scent of Tea

51. in Space
    

    75 Degree White

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