Communication

[PACKAGE DESIGN] 'THE SHARK' causal wine brand.

Extra Form

Country	Korea
Year	2018
Award	Winner
Affiliation	HONGIK UNIVERSITY
Designer	Ahra Song
English	MAKE A WONDERFUL CHOICES, FOR YOUR COLORFUL LIFE! Causal wine brand ' THE SHARK'. 'Sharks live in wine' 'THE SHARK' is the casual wine brand that makes anyone to easily enjoy the wine anytime, anywhere. It has three kinds of tasty wines. They are easy to challenge of course. Each of them has a different specific point color. Especially, they are designed with different graphic images and there is no single label, so it is another feature that you can enjoy 'THE SHARK'. You can feel the joy of choosing bottles according to your individual beautiful personality.
Native	당신의 컬러풀한 삶을 위한 캐주얼 와인브랜드 ' THE SHARK '. '와인 안에 상어가 산다.' 'THE SHARK'는 누구나 어디서든 쉽고 편안하게 와인을 즐기기 위하여 만들어진 브랜드입니다. 와인에 도전하기 어려운 사람들에게 와인의 아름다움과 즐거움을 전달하기 위하여 특별히 선택된 3가지 종류로 구성되어 있습니다. '피노누에/샤도네/드라이로즈' 3가지로 구성된 'THE SHRAK'는 와인에 대한 접근성을 높입니다. 각 종류별로 고유의 색상을 갖고 있으며 각기 다른 그래픽 이미지로 인쇄되어 있는 병의 라벨은 소비자의 다채로운 삶과 개인의 개성을 표현합니다. 소비자들은 개인의 개성에 맞추어 라벨이 마음에 드는 와인병을 선택할 수 있습니다.

1. in Space
   

   House with skip terrace

2. in Space
   

   LHarmonie Oceanique

3. in Space
   

   Red Moon

4. in Space
   

   KYF Office

5. in Space
   

   Light and Sense

6. in Space
   

   The community library of sunset impression

7. in Space
   

   Kamakura country Club Renovation

8. in Space
   

   MACIO G Series Ladies Dressing Room

9. in Space
   

   Hair room TOARU

10. in Space
    

    MOUNTAIN LIVING

11. in Space
    

    Room With A View

12. in Space
    

    Enchanting Haven

13. in Space
    

    That is good enough

14. in Space
    

    Exclusive Aesthetics

15. in Space
    

    Revamp HK Intangible Cultural Heritage Centre

16. in Space
    

    Playground for Preschoolers

17. in Space
    

    CRRC History Cultural Street Exhibition Hall

18. in Space
    

    DANCING RIBBON

19. in Space
    

    The Heart Of It All

20. in Space
    

    A hundred flavors

21. in Space
    

    Perth Apartment

22. in Space
    

    Gu Bei Private Residence

23. in Space
    

    Timemory

24. in Space
    

    Subtle lighting

25. in Space
    

    THIDAMOON

26. in Space
    

    Hue Memorial park BonHyangJeon

27. in Space
    

    Red brick Courtyard House

28. in Space
    

    Lively Classic

29. in Space
    

    Tower in the Cloud

30. in Space
    

    Tan Charm Geometric Feature

31. in Space
    

    Keep Feeling Art Center

32. in Space
    

    SHENZHEN 8 MALL

33. in Space
    

    Wenxi Yihaoyuan Clubhouse

34. in Space
    

    Future Deja Vu

35. in Space
    

    CRRC Tianjin Jin Pu City Exhibition Hall

36. in Space
    

    line in old town

37. in Space
    

    Sunshine Rhythm

38. in Space
    

    Hsing Tian Kong Moral Education Classroom

39. in Space
    

    Pingtungs Civic Park Inclusive Playground

40. in Space
    

    Wabi sabi Elegance

41. in Space
    

    DEKTON AND COSENTINO PAVILION

42. in Space
    

    Bellagio

43. in Space
    

    Pandora Box

44. in Space
    

    MORE THAN SIMPLCITY

45. in Space
    

    Between line and structure

46. in Space
    

    Sparkling cloud

47. in Space
    

    Divine Afflatus

48. in Space
    

    17th MIDNIGHT

49. in Space
    

    Pink Dream

50. in Space
    

    Lingering Scent of Tea

51. in Space
    

    75 Degree White

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