Communication

MiCareo Brand Design

Extra Form

Country	CHINESE TAIPEI
Year	2018
Award	Gold Winner
Client	MiCareo Taiwan Co., Ltd.
Affiliation	PROCESS GROUP
Designer	Xinhong Yeh, Eting Liao, Jayden Cheng
English	MiCareo is a medical precision device manufacturing company, providing innovative tools for the analysis of rare cells.Furthermore, the letter “o” in the logo of MiCareo is presented in the shape of water drop as the supporting graphic to establish the brand consistency. With a contextual branding principle, the eye-catching purple and the shape of water drop can be randomly permutated and combined for more design applications, and a dynamic identity can be further developed to increase the richness of the brand and create the special presence in the market.
Native	MiCareo 為一間醫療精密儀器公司，主要開發血液檢測癌症相關性產品。為區隔品牌視覺在市場的獨特形象，我們運用了紫色突顯品牌的個性。為聯結品牌與產品之間的關聯性，我們將Logo 文字中MiCare”o” 以水滴方式呈現，建立品牌在輔助視覺一致性。在品牌營運的過程中，鮮明的紫色及強而有力的水滴造型應用，隨機的排列組合，更可發展出動態識別的應用，增加品牌豐富度，以奠定了品牌在市場的獨特地位，讓後續更多的發展應用物，有一套脈絡性的發展原則。
Interview	http://www.designsori.com/1134594
Website	http://process-group.com/zh-tw/

1. in Space
   

   House with skip terrace

2. in Space
   

   LHarmonie Oceanique

3. in Space
   

   Red Moon

4. in Space
   

   KYF Office

5. in Space
   

   Light and Sense

6. in Space
   

   The community library of sunset impression

7. in Space
   

   Kamakura country Club Renovation

8. in Space
   

   MACIO G Series Ladies Dressing Room

9. in Space
   

   Hair room TOARU

10. in Space
    

    MOUNTAIN LIVING

11. in Space
    

    Room With A View

12. in Space
    

    Enchanting Haven

13. in Space
    

    That is good enough

14. in Space
    

    Exclusive Aesthetics

15. in Space
    

    Revamp HK Intangible Cultural Heritage Centre

16. in Space
    

    Playground for Preschoolers

17. in Space
    

    CRRC History Cultural Street Exhibition Hall

18. in Space
    

    DANCING RIBBON

19. in Space
    

    The Heart Of It All

20. in Space
    

    A hundred flavors

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    Perth Apartment

22. in Space
    

    Gu Bei Private Residence

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    Timemory

24. in Space
    

    Subtle lighting

25. in Space
    

    THIDAMOON

26. in Space
    

    Hue Memorial park BonHyangJeon

27. in Space
    

    Red brick Courtyard House

28. in Space
    

    Lively Classic

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    Tower in the Cloud

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    Tan Charm Geometric Feature

31. in Space
    

    Keep Feeling Art Center

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    SHENZHEN 8 MALL

33. in Space
    

    Wenxi Yihaoyuan Clubhouse

34. in Space
    

    Future Deja Vu

35. in Space
    

    CRRC Tianjin Jin Pu City Exhibition Hall

36. in Space
    

    line in old town

37. in Space
    

    Sunshine Rhythm

38. in Space
    

    Hsing Tian Kong Moral Education Classroom

39. in Space
    

    Pingtungs Civic Park Inclusive Playground

40. in Space
    

    Wabi sabi Elegance

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    DEKTON AND COSENTINO PAVILION

42. in Space
    

    Bellagio

43. in Space
    

    Pandora Box

44. in Space
    

    MORE THAN SIMPLCITY

45. in Space
    

    Between line and structure

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    Sparkling cloud

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    Divine Afflatus

48. in Space
    

    17th MIDNIGHT

49. in Space
    

    Pink Dream

50. in Space
    

    Lingering Scent of Tea

51. in Space
    

    75 Degree White

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