Communication

rural tourism

Extra Form
Country Japan
Year 2020
Award WINNER
Affiliation nomachi
Designer shinji inagaki
English Rural agricultural villages in Japan have problems such as a declining birthrate, a declining population, a lack of personnel. People living in urban areas do not know the realities of rural areas well. So, by creating rural videos, we made people in urban aware of rural villages and made videos that urge people living in the area to take pride in their lives. Elderly people who live in rural areas who do not understand operation of youtube have regained their pride in their lives by participating in this movie. However, because the performers are older, the number of accesses does not increase as the information is not spread out easily.
Native 日本の農村は、少子高齢化、人口減少、担い手不足といった問題を抱えている。都会で暮らす人々は、農村の実態をよく知らない。そこで、農村動画を創ることで、都会に暮らす人々に知ってもらうことと、地域で暮らす人々が自分たちの生活に誇りを持つことを促す動画に仕上げました。youtubeも解らない高齢のおじいちゃん、おばあちゃんは、この動画に参加したことで、自分たちの暮らしの誇りを取り戻しています。過去にも、同様の動画を2本製作を行い、その都度、都会に暮らす親類縁者が動画を見つけて、出演者に便りを行い自慢しています。今回は、総勢200名が参加しましたが、大半の出演者が高齢のため、なかなか情報が拡散されずアクセス数が伸びません。また、このような農村はどこの国でも同じような問題があり、若者ではなく、ずっと暮らしてきた人々が評価されることにより、更に地域の自信と誇りの呼び戻しにつながると確信しています。なお、本動画は、行政支援も受けず地域の人々の意思により出演し、全てボランティアで製作されたものです。
Website www.nomachi.info
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  1. House with skip terrace

  2. LHarmonie Oceanique

  3. Red Moon

  4. KYF Office

  5. Light and Sense

  6. The community library of sunset impression

  7. Kamakura country Club Renovation

  8. MACIO G Series Ladies Dressing Room

  9. Hair room TOARU

  10. MOUNTAIN LIVING

  11. Room With A View

  12. Enchanting Haven

  13. That is good enough

  14. Exclusive Aesthetics

  15. Revamp HK Intangible Cultural Heritage Centre

  16. Playground for Preschoolers

  17. CRRC History Cultural Street Exhibition Hall

  18. DANCING RIBBON

  19. The Heart Of It All

  20. A hundred flavors

  21. Perth Apartment

  22. Gu Bei Private Residence

  23. Timemory

  24. Subtle lighting

  25. THIDAMOON

  26. Hue Memorial park BonHyangJeon

  27. Red brick Courtyard House

  28. Lively Classic

  29. Tower in the Cloud

  30. Tan Charm Geometric Feature

  31. Keep Feeling Art Center

  32. SHENZHEN 8 MALL

  33. Wenxi Yihaoyuan Clubhouse

  34. Future Deja Vu

  35. CRRC Tianjin Jin Pu City Exhibition Hall

  36. line in old town

  37. Sunshine Rhythm

  38. Hsing Tian Kong Moral Education Classroom

  39. Pingtungs Civic Park Inclusive Playground

  40. Wabi sabi Elegance

  41. DEKTON AND COSENTINO PAVILION

  42. Bellagio

  43. Pandora Box

  44. MORE THAN SIMPLCITY

  45. Between line and structure

  46. Sparkling cloud

  47. Divine Afflatus

  48. 17th MIDNIGHT

  49. Pink Dream

  50. Lingering Scent of Tea

  51. 75 Degree White

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