Communication

DW Impactamin Typeface Design

Extra Form

Country	Korea
Year	2020
Award	GOLD WINNER
Affiliation	Daewoong Pharmaceutical
Designer	JiyoungHong, JiminPark
English	The DW Impactamin Typeface is motivated by the ‘Impactamin’ characteristic of the high-content Vitamin B of Daewoong Pharmaceutical. The banding and serif of the basic consent and vowel appeals greatly due to its energy and impact. The DW Impactamin Typeface will contribute to spreading a consistent brand image through its use for the brand communications of Impactamin through advertising, brochures, packages etc.
Native	DW임팩타민체는 대웅제약의 고함량 비타민B 제품인 ‘임팩타민’의 BI 특징을 모티브로 삼아 만들어진 글꼴입니다. Energetic 하고 Impact 있는 DW임팩타민체만의 아이덴티티를 나타내기 위해 모든 직선에서 이어지는 통일성 있는 세리프로 서체에 속도감을 표현하였습니다. 또한 자소의 꺾임을 직각과 곡선 두 가지 형태로 하여 서체에 개성을 부여하는 동시에 부드럽고 깔끔한 인상을 주었습니다. DW임팩타민체는 시각의 중심을 상단에 두어 시선의 이동, 정렬이 편하게 진행되도록 구성된 가독성 높은 서체입니다. 2,350자의 한글과 94자의 라틴 알파벳, 986자의 KS 심볼로 구성된 DW임팩타민체는 광고, 패키지 디자인 등 임팩타민의 브랜드커뮤니케이션 활동 전반에 사용되어 일관성있는 브랜드 이미지를 전달하는데 기여할 것입니다.

1. in Space
   

   House with skip terrace

2. in Space
   

   LHarmonie Oceanique

3. in Space
   

   Red Moon

4. in Space
   

   KYF Office

5. in Space
   

   Light and Sense

6. in Space
   

   The community library of sunset impression

7. in Space
   

   Kamakura country Club Renovation

8. in Space
   

   MACIO G Series Ladies Dressing Room

9. in Space
   

   Hair room TOARU

10. in Space
    

    MOUNTAIN LIVING

11. in Space
    

    Room With A View

12. in Space
    

    Enchanting Haven

13. in Space
    

    That is good enough

14. in Space
    

    Exclusive Aesthetics

15. in Space
    

    Revamp HK Intangible Cultural Heritage Centre

16. in Space
    

    Playground for Preschoolers

17. in Space
    

    CRRC History Cultural Street Exhibition Hall

18. in Space
    

    DANCING RIBBON

19. in Space
    

    The Heart Of It All

20. in Space
    

    A hundred flavors

21. in Space
    

    Perth Apartment

22. in Space
    

    Gu Bei Private Residence

23. in Space
    

    Timemory

24. in Space
    

    Subtle lighting

25. in Space
    

    THIDAMOON

26. in Space
    

    Hue Memorial park BonHyangJeon

27. in Space
    

    Red brick Courtyard House

28. in Space
    

    Lively Classic

29. in Space
    

    Tower in the Cloud

30. in Space
    

    Tan Charm Geometric Feature

31. in Space
    

    Keep Feeling Art Center

32. in Space
    

    SHENZHEN 8 MALL

33. in Space
    

    Wenxi Yihaoyuan Clubhouse

34. in Space
    

    Future Deja Vu

35. in Space
    

    CRRC Tianjin Jin Pu City Exhibition Hall

36. in Space
    

    line in old town

37. in Space
    

    Sunshine Rhythm

38. in Space
    

    Hsing Tian Kong Moral Education Classroom

39. in Space
    

    Pingtungs Civic Park Inclusive Playground

40. in Space
    

    Wabi sabi Elegance

41. in Space
    

    DEKTON AND COSENTINO PAVILION

42. in Space
    

    Bellagio

43. in Space
    

    Pandora Box

44. in Space
    

    MORE THAN SIMPLCITY

45. in Space
    

    Between line and structure

46. in Space
    

    Sparkling cloud

47. in Space
    

    Divine Afflatus

48. in Space
    

    17th MIDNIGHT

49. in Space
    

    Pink Dream

50. in Space
    

    Lingering Scent of Tea

51. in Space
    

    75 Degree White

Designed by sketchbooks.co.kr / sketchbook5 board skin