Communication

YUKBUNDANG

Extra Form

Country	Korea
Year	2019
Award	Winner
Client	Yukbundang
Affiliation	IDEA DO IT
Designer	Yerok Ahn, Yeongkeun Jeon
English	Yukbundang is a charcoal grilled Korean BBQ restaurant specializing in Korean beef and pork and targeting various consumer groups. We wanted to launch a new brand that anyone can enjoy regardless of age by providing a space that gives new feelings while excites nostalgia to them. The concept of the brand is a modern Korean hall where Western and Oriental style exist at the same time. We wanted to express a unique atmosphere that Western modern style space and Oriental folk painting drawn in folding screen 'Byung-poong' bring. The logo type is based on the ‘Munjado’ which is a combination of letters and drawings among Korean traditional arts.
Native	육분당은 국내산 돼지, 한우고기 숯불구이 전문점으로, 다양한 고객층을 타겟으로 합니다. 육분당은 다양한 연령대의 고객들이 찾아옵니다. 따라서 나이에 상관없이 누구나 즐길 수 있는 브랜드를 만들기 위해 옛 향수를 불러 일으키면서도 새로운 느낌을 주는 공간을 만들고자 하였습니다. 브랜드 컨셉은 서양과 동양의 양식이 공존하는 한국 근대시대의 회관입니다. 서양의 모던 스타일의 공간과 동양의 병풍에 그려진 민화가 만나 형성된 독특한 분위기를 브랜드에 표현하고자 하였습니다. 로고타입은 한국의 전통 미술중 글자와 그림을 하나로 합친 그림인 ‘문자도’에서 착안하였습니다. 서양의 모던과 동양의 민화가 만나 익숙하지만 새로움을 느끼게 합니다.

1. in Industrial
   

   Smart Washer Manual Bidet

2. in Industrial
   

   Aero Lite Wall Hung Shower Toilet

3. in Industrial
   

   MINIX The Flender Food Waste Disposer

4. in Industrial
   

   SLICK MAT CUSHION

5. in Industrial
   

   TOMARIGI

6. in Industrial
   

   THE LINE

7. in Industrial
   

   DURI donut portable baby potty

8. in Industrial
   

   S7

9. in Industrial
   

   JEISYS MEDICAL DENSITY

10. in Industrial
    

    DURI Portable Urinal

11. in Industrial
    

    PRO Feeding Series

12. in Industrial
    

    Candle Go

13. in Industrial
    

    GITD

14. in Industrial
    

    Birdhouse Toothpick Box

15. in Industrial
    

    Aircraft deicing equipment

16. in Industrial
    

    REall

17. in Industrial
    

    EZVIZ RE4 Plus Robot Vacuum and Mop Combo

18. in Industrial
    

    EZVIZ EP3x Pro Battery Powered Video Doorbell

19. in Industrial
    

    China Mobile RAX3000Me WiFi6 Router

20. in Industrial
    

    GROHE Pure RO System

21. in Industrial
    

    RainClick Combing Hand Shower

22. in Industrial
    

    kyu cloth

23. in Industrial
    

    MESH PAN

24. in Industrial
    

    SYNOPEX CRRT Hemodialysis Medical System

25. in Industrial
    

    LOOP

26. in Industrial
    

    Dream Shine Taoyuan Air Base Facilities

27. in Industrial
    

    HOTATA Ultra Thin and Embedded Clothes Dryer

28. in Industrial
    

    Enbio S Steam Autoclave

29. in Industrial
    

    JEISYS MEDICAL DLiv

30. in Industrial
    

    ZFA Growth Ring Cosmetic Packaging

31. in Industrial
    

    Min FX

32. in Industrial
    

    Card cloud computer EC BA02

33. in Industrial
    

    Smart video device P2V

34. in Industrial
    

    kyu daypack

35. in Industrial
    

    CA002 series

36. in Industrial
    

    UP DOWN GRILL

37. in Industrial
    

    Durable Soundproof Timber Door

38. in Industrial
    

    PIEZO Physical Complex Therapy Device System

39. in Industrial
    

    Assemble Leg Orthosis

40. in Industrial
    

    Dewy

41. in Industrial
    

    TAPERED STOOL

42. in Industrial
    

    Q Switch Nd YAG

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