Communication

ANKO Brand Design

Extra Form
Country	Chinese Taipei
Year	2020
Award	WINNER
Client	ANKO FOOD MACHINE
Affiliation	Process Group
Designer	Estela Lin, Xinhong Yeh, Kaiching Liu, Jules Li, Yiru Huang USM Design
English	ANKO is a leading brand in Taiwan’s food machinery industry, providing a comprehensive solution to safe and delicious cuisines with knowledge of various ethnic recipes. In this market, it is necessary to create a professional and rational image, while it must consolidate the warm, innovative and delicious feeling of foods. Hence, for the expression of the integration of exquisite craftsmanship and a wide range of food recipes, we designed the supporting graphics inspired by blooming flowers to associate with the rich and emotional experience of visual and taste of foods and also show ANKO’s innovation capability and versatile services.
Native	ANKO安口食品機械是台灣食品機械產業的龍頭品牌，提供安心可口美食的全方位解決方案，提供各種族食品配方知識。在此市場需要給予人們專業、理性的形象，同時也需兼固食品溫暖，創新的美味可口的感受。設計上，為表現精緻的工藝技術與廣博的各種食品配方的整合能力，我們運用如花朵般盛開的輔助圖形，連結了食物在視覺及味覺多變的感性體驗, 更表現出在食品創新及多元的服務。普羅賦予安口全新形象，為品牌融入更多感性元素，深化品牌價值的傳遞，進一步與客戶連結，讓客戶能深刻感受到安口的品牌價值。透過全面且系統化的規劃，將品牌識別設計延伸落實至品牌圖像、展場、產品型錄、名片、機器操作面板等接觸點，與安口共同打造品牌嶄新面貌。建立於精緻的工藝技術與廣博的食品配方知識，安口透過高度整合能力提供全方位解決方案，其輔助圖形利用如花朵般盛開的豐富層次，襯托出品牌兼具文化與溫度的服務，動態特色則點出品牌持續傳承道地的好滋味，為客戶創造出源源不絕的獲利動能。
Website	www.process-group.com/taiwan