Industrial

2020 Korea Public Service Ad Festival

Extra Form

Country	Korea
Year	2021
Award	WINNER
Client	KOBACO
Affiliation	KOBACO
Designer	Chae Ho byoung, Kown Teak Hwan, Yu Dong kyun, Han Ji seok, Lee Jae sung
English	The site is an online public service advertising exhibition platform to replace the exhibition hall, which is difficult to visit due to COVID-19. Using the emblem of the Korean Public Service Advertising Festival, which symbolizes the flower seeds of public interest value, it visualized the spread of flower seeds for a better world. Each flower seed leads to a theme-specific gallery and focuses on UX/UI, which provides quick and easy access to theme-specific galleries based on simple and neat dark mode screens. It provides variety of fun to visit galleries by theme using VR technology, and it is the same responsive web in mobile devices.
Native	KOBACO는 광고 진흥을 위한 공공기관이고, 올해로 12회째 대한민국 공익광고제를 개최했다. 이 사이트는 COVID-19로 인해 방문이 어려운 전시관을 대체할 공익광고 온라인 전시 플랫폼이다. 이 사이트의 목적 : 누구나 언제 어디서든 직접 전시관을 방문한 것처럼 편하게 공익광고를 관람하고, 공익적 캠페인에 동참하도록 하는 것을 목적으로 한다 이 사이트의 특징 : 공익적 가치의 꽃씨를 상징하는 대한민국 공익광고제의 엠블럼을 활용하여 더 나은 세상을 위해 꽃씨가 퍼지는 모습을 시각화했다. 그 꽃씨마다 테마별 갤러리로 이어진다. 전체적으로는 단순하고 깔끔한 다크 모드 화면을 기본으로 테마별 갤러리들로 빠르고 쉽게 접근할 수 있는 UX/UI에 중점을 두었다. VR 기술을 활용한 테마별 갤러리가 다양한 관람 재미를 제공하며, 모바일 기기에서도 동일한 반응형 웹이다.
Website	psa.kobaco.co.kr
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