Space

Rainbow House

Extra Form

Country	Chinese Taipei
Year	2022
Award	WINNER
Client	RAINBOW TREE CREATIVE Co., Ltd.
Affiliation	Existence Design Co.
Designer	YU TING HUANG
English	The logo and space design come from the umbrella tree and umbrella house. Focus on the main product, "Umbrella." Split up and reshape the Chinese character of the umbrella so that the brand identity took concerted with the characteristics of the architecture and the umbrella tree. It takes a year to rebuild the aesthetic brand of the village. Everything comes from maintaining the emotions of the old house and preserving the humanistic customs of this community brick by brick. Bring out the essence and beauty of traditional industries through design without destroying the structure and appearance. Allows the elder community to be reborn again.
Native	LOGO由傘字＋傘樹＋傘屋意義而來，將地標的建築物形體轉化後，聚焦於品牌主要販售的產品「傘」字，透過拆解傘的中文字重塑為視覺圖像，讓識別圖形能完整呼應建築本體與傘樹特色，更透過動態視覺設計的腳本，以動態影像傳達傘字、傘樹與傘屋的logo理念和演變，完整詮釋品牌本身為傘工廠與販售傘的核心，也延伸應用至村落空間塑造與設計。 傘音如善，和美小鎮的古稱「卡里善」 卡里善是以「雨傘代工製造的傳產轉型設計」的社區視覺設計專案，一路透過設想、計畫、改善、創造、美化、延續為根本，以設計角度思考雨傘產業與結構延伸的各種可能，從解決問題的視角切入，歷經一年的設計歷程，不僅成功打造亞洲第一棵苦楝木雨傘樹，也讓已經面臨夕陽的台灣雨傘製造業，翻轉成旅遊踏青、藝術手作、親子共畫、漫步村落的無限可能。 設計與藝術的結合再生：我們真的打造了一棵雨傘樹 從雨傘樹的企劃念頭開始，或許是因為傘如善字的發音，一起前進的過程也充滿著善念吧，我們與這棵瀕臨壞死的台灣原生苦楝木相遇了，即將壞死的它也準備重生。我們開始移植樹木，經由修復再造後，首次讓雨傘與樹木透過裝置藝術的概念結合再生，成就了一棵宛如開著七彩花朵的彩虹樹，這樣的美意不僅重新延續了樹木生命的價值，也讓更多人透過卡里善之樹，認識台灣原生苦楝木，這些轉變、改變所帶來的感動，或許就是設計最浪漫的地方了吧！
Website	www.a-adesign.com.tw
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