Communication

Litemove Rebranding

Extra Form
Country China
Year 2022
Award WINNER
Client Litemove Co., Ltd.
Affiliation workingimages Co., Ltd.
Designer Tori Wu
English Litemove is a company that designs and manufactures LED lights for the global bicycle industry. With the expansion of the brand’s overseas market, it has become necessary to establish an international and systematic brand image. Litemove's visual image focuses on conveying a sense of science and technology, injecting vitality into this young and vibrant brand. The bright blue line, like the high efficiency bicycle headlight product of Litemove, cuts through the night with a strong light beam, and provides a 100% reliable lighting for the rider. It not only reflects upon its product performance, but also a sense of technology and modernity.
Native Litemove是一家为全球自行车行业设计和制造LED灯的公司,在德国和台湾地区均设有销售、市场和服务机构。其团队在汽车行业利用了数十年的光学、电子和机械工程方面的国际经验,以创建世界一流的产品。随着品牌海外市场的扩张,建立一套国际化系统化的品牌形象成为了品牌发展的必要条件。Litemove的视觉形象着重传达科技感,品牌色彩系统的主色选择了黑色与蓝色,亮眼的蓝色点缀在大面积的黑色中,视觉上带来富有科技感的体验,辅助色使用了2021年的流行色极致灰与明亮黄,为这个年轻朝气的品牌注入活力。高明度的蓝色线条,如同Litemove高效光学透镜的前灯产品,以强力的光束划破黑夜,为骑行者提供100%可靠的照明,既是对产品性能的呼应,也传递出现代明快的科技感。
Positive Comments
Board Pagination ‹ Prev 1 2 Next ›
/ 2
  1. Exile

  2. MPU Drama Club and Drama Night Visual Design

  3. Everyday Holiday

  4. SNAKE PARADOX OF NUCLEAR POWER

  5. Folding Hangeul

  6. Arttab

  7. Xitst

  8. Origami Letter

  9. invitros

  10. OKOSIX Biodegradable Face Mask Package Design

  11. CMCC Smart student ID

  12. Emotion Cloud

  13. Neuraderm brand design

  14. TEAZEN Kombucha

  15. Condoms with a sex board game

  16. The Pola and the Lightning Dinosaur Series

  17. Chansol Korean Medicine Brand Identity Design

  18. Hokuriku Kawara Branding

  19. Metaverse NFT Project Hon

  20. 2nd Taiwan Film Festival in Toronto

  21. Babeldream cafe brand identity renewal design

  22. Asan Korea First Hot Spring City

  23. Bamboo Shadow and Breeze Bamboo Brewing

  24. Power Energy Systems Visualization Platform

  25. Uterus examiner

  26. Manmool

  27. Ofmom Formulamate

  28. IOC of Tongji Hospital

  29. ANBD Tokyo Exhibition 2023

  30. hashi

  31. RADEN

  32. Genetic Linkage

  33. The Beauty of Taiwan Nature Tableware Set

  34. TailsPark

Board Pagination ‹ Prev 1 2 Next ›
/ 2

Designed by sketchbooks.co.kr / sketchbook5 board skin

나눔글꼴 설치 안내


이 PC에는 나눔글꼴이 설치되어 있지 않습니다.

이 사이트를 나눔글꼴로 보기 위해서는
나눔글꼴을 설치해야 합니다.

설치 Cancel

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5