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LOVE EARTH SWITCH OFF

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Country	Korea
Year	2022
Award	GRAND PRIZE
Client	GYEONGGI CONTENT AGENCY and SHINSEGAE PROPERTY Inc.
Affiliation	CUZ Inc.
Designer	Jin Sil, Jin Sam, Do Jae Min
English	'LOVE EARTH, SWITCH OFF' is an interactive media art work that depicts the resurrection of nature through a 22m-high U-shaped LED screen. We wanted to effectively improve awareness of environmental protection through the work created by our own participation. Participants can turn off a light on the screen through their smartphone. It gives a sense of immersion by turning off the lights themselves. When all lights are turned off as a result of participation, nature begins to resurrect. A dramatic space between reality and unreality was created by depicting surreal spaces and natural landscapes through anamorphic techniques.
Native	본 캠페인은 22m 높이의 U자형 대형 디지털 사이니지와 인터랙티브 미디어아트를 활용하여 관람객이 직접 참여가 가능한 공공캠페인을 진행하고, 이를 통해 일상의 에너지 사용과 환경보호에 대한 인식을 효과적으로 개선하고자 하였습니다. 개개인의 각 방의 조명을 끄는 에너지 절약 실천이 모였을 때, 자연이 재생되는 큰 변화를 불러 일으킬 수 있다는 컨셉을 표현하였습니다. 참여자는 각자의 스마트폰의 웹페이지를 통해 대형 사이니지에 나타난 공간과 연결된 조명의 스위치를 직접 터치하여 끌 수 있습니다. 참여자가 모여 모든 조명이 꺼지면, 대자연의 재생이 펼쳐지는 아름다운 미디어아트가 나타납니다. 아나모픽 착시 기법을 통해 초현실적 공간과 자연을 묘사함으로써 현실과 비현실 사이의 극적인 공간을 연출하였습니다. 이러한 연출을 통해 쇼핑몰의 한가운데서 압도적인 실제 입체 공간을 마주한 것 같은 시각적 효과를 제공할 수 있었습니다.
Website	https://cuz-art.com/_work/
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