Communication

COCON

Extra Form

Country	Japan
Year	2023
Award	WINNER
Client	WAKO Inc.
Affiliation	PIVOT and TRIPLET DESIGN Inc.
Designer	Tsuyoshi Omori, Yuki Matsuura, Emi Sasaki
English	Due to the COVID-19 situations, face-to-face communication has decreased. That led people to become less influenced by external factors. And they are giving first priority to their own sense of values and pursuing so-called “mindful shopping”. COCON is a brand that brings in an element of narrative for jewelry redesign services. The one and only design can truly reflects you, and its brilliance will make its wearer’s everyday life more colorful. On top of that, jewelry redesign service can help alleviate environmental problems. Thus, the renewed jewelry represents not only your true selves but your awareness of environmental issues as well.
Native	コロナ禍によりリアルコミュニケーションの喪失を経験した私たちは、ステータスやトレンドといった外的志向に左右されるのではなく、自分の価値観を起点とする「マインドフルな購買」を求める傾向に変化しました。この傾向は、ファッションも例外ではありません。 COCONは、ジュエリーリフォームにナラティブという視点を取り入れ、私たちとジュエリーの止まっていた時間を再び動かすブランドです。世界でひとつのデザインは自分らしさを映し、その輝きは身につける人の毎日を美しく彩ります。また、ジュエリーリフォームは限りある天然資源を有効活用することにつながり、資源採掘に関わる環境問題の解決に貢献。自分らしく変化させ、磨き直した宝石は、身につける人の自分らしさだけでなく、「環境に対する価値観」までも映し出します。 持つ喜びを、纏う幸せに変える、新しいジュエリーライフをご提案します。
Website	cocon-jewelry.com
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