Extra Form
Country China
Year 2023
Award WINNER
Client Tmall Autocare Tuning Center
Affiliation Hangzhou Tmall Chezhan Technology Co., Ltd.
Designer Xie Yanguang, Yu Jie
English The visual identity design of Tuning Center primarily takes into account brand recognition in offline environments. Meanwhile, brand identity will be ensured by keeping Tmall Autocare's Chinese wordmark as its core. At the same time, we have designed a unique framework representing the Tuning Center’s commitment to a superior car driving experience, through the refinement of the driving route, the shape of the front glass, and the outline of the parent brand symbol. The framework as the brand symbol permits limitless freedom of design, facilitating more.
Native 改装中心作为天猫养车高端子品牌,改装中心品牌形象塑造挑战在于和天猫养车品牌形象的兼容,即凸显天猫养车品牌认知,又保证改装中心的个性。因此,在品牌形象上统一性、关联性尤为重要,应该一眼就能认出改装中心是天猫养车的一项新服务;同时让品牌能够快速、灵活地运用在复杂性自由空间中。 全新的改装中心品牌形象设计,主要考虑了线下环境的使用识别性。继承天猫养车中文字标为核心、以确保品牌固有较高的识别价值;从新定义设计的改装中心字体系列与徽标,增添了速度、激情、力量的形态特征,使其充分体现改装中心的专属性,这些形态倾斜角度与天猫养车中文字标保持一致关联;色彩上天猫养车红色的使用将更为谨慎,黑色及深灰色系的大量引用以适应线下环境,保留品牌血统的同时为其增添纯粹、格调的专业品质感。同时,我们通过对车辆行驶路线、前挡玻璃造型、母品牌符号轮廓的提炼,得到了一个闭合的识别路径框架,象征着改装中心致力于更优越的汽车行驶体验,程式化的品牌识别框架在设计上提供了充分的自由度,突出文字标志、保证品牌各元素相互协调的同时带来更加高效的识别,可以作为视觉框架或链接元素,满足品牌在不同场景中的灵活使用创造一致和显著的品牌视觉体验。
Positive Comments
Board Pagination ‹ Prev 1 2 Next ›
/ 2
  1. Exile

  2. MPU Drama Club and Drama Night Visual Design

  3. Everyday Holiday

  4. SNAKE PARADOX OF NUCLEAR POWER

  5. Folding Hangeul

  6. Arttab

  7. Xitst

  8. Origami Letter

  9. invitros

  10. OKOSIX Biodegradable Face Mask Package Design

  11. CMCC Smart student ID

  12. Emotion Cloud

  13. Neuraderm brand design

  14. TEAZEN Kombucha

  15. Condoms with a sex board game

  16. The Pola and the Lightning Dinosaur Series

  17. Chansol Korean Medicine Brand Identity Design

  18. Hokuriku Kawara Branding

  19. Metaverse NFT Project Hon

  20. 2nd Taiwan Film Festival in Toronto

  21. Babeldream cafe brand identity renewal design

  22. Asan Korea First Hot Spring City

  23. Bamboo Shadow and Breeze Bamboo Brewing

  24. Power Energy Systems Visualization Platform

  25. Uterus examiner

  26. Manmool

  27. Ofmom Formulamate

  28. IOC of Tongji Hospital

  29. ANBD Tokyo Exhibition 2023

  30. hashi

  31. RADEN

  32. Genetic Linkage

  33. The Beauty of Taiwan Nature Tableware Set

  34. TailsPark

Board Pagination ‹ Prev 1 2 Next ›
/ 2

Designed by sketchbooks.co.kr / sketchbook5 board skin

나눔글꼴 설치 안내


이 PC에는 나눔글꼴이 설치되어 있지 않습니다.

이 사이트를 나눔글꼴로 보기 위해서는
나눔글꼴을 설치해야 합니다.

설치 Cancel

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5