Space

Ruhnn Culture Headquarters

Extra Form

Country	China
Year	2020
Award	WINNER
Client	Ruhnn Cultural Communication Co
Affiliation	inDeco
Designer	ZhouYan, Dai Wenjuan, Su Wei, Cao Yang, Song Jianhui
English	The designers analyzed brand personality, industry characteristics, targeted people and conditions of the space and decided to create an integrated headquarters office with functional divisions for photography, live stream, display, negotiation, office and leisure, based on providing enough space for activities. The whole design mainly uses Morandi color palettes and letters of Ruhnn are shaped and set in the space. Moreover, glass curtain walls ensure abundant natural light and bar counters can be seen everywhere at the hallway.
Native	“电商”“红人”是如涵文化的关键词，其空间来往人群较常规办公室更为特殊。为带去更好的空间使用体验，设计师做了明确分区，将37F作为以直播间、摄影棚为主导兼具展示，同时满足摄制团队的办公、会议和洽谈等需求的空间使用。38F主要作为办公层使用，同时囊括办公、接待、签约和洽谈等功能。 项目位于高德置地广场，建筑基本情况良好，四周为玻璃幕墙，采光较好。设计上保留原本优势，让阳光充分照射到办公区内，走廊随处设立休闲吧台，窗外好景一目了然，给员工多种办公体验。 整个空间设计上采用莫兰迪色系，沉稳而鲜活。设计师将还新的品牌VI渗透到空间里。新的VI中每个字母的视觉形态都包含了完美的拱形，这在设计中恰好可以应用到软隔断固定在家具造型里，使r、u、h、n的字母形态反复巧妙地呈现在空间当中。 如涵文化签约的大部分是90后年轻人，为体现如涵的正式以及让他们意识到自身存在的价值潜力，签约室采用小教堂的严正形制。同时利用灯带、色彩和圆润的细部造型调节气氛，营造既庄重严肃又青春美好的签约氛围。 在同时满足摄影棚和直播间特定面积和数量的要求下，巧妙地将外部走廊设置为展示墙。 设计师在整个空间上对光型、色温和照度做了精细的设计，在摄影棚、直播间、公共、办公、会议和培训等区域分别加入了灯带装置，通过不同种类的点、线、面光源以及自然光的完美互补，最终形成了舒适和美观的场景光效。 对于至关重要的摄影棚设计，一面采用弧形墙面，避免墙角的存在，使空间在视觉上更具延展性，同时为后期修图提供了便利。
Website	in-deco.com

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