Industrial

Product design

Extra Form

Country	Israel
Year	2020
Award	WINNER
Affiliation	Shenkar College of Engineering and Design
Designer	amaliashemtov
English	Preparing and cooking food symbolize one of the turning point of human evolution, man became a social and cultural being. Nowadays, in the kitchen, the modern user surrounds himself with advance technologies utensils and products, the most with minimal effort, and no processing, providing immediate results. Going backwards to the primary and early process, to a physical work through a raw and natural material that has been processed and adapted to the new era user by multiple technologies, makes possible the old and new connection, the reminiscence of preparing food, creating an intimate early experience in the contemporary kitchen.
Native	הארוחה והבישול מסמלים את הרגע בו האדם הפך ליצור חברתי ותרבותי. המשתמש המודרני מקיף עצמו במוצרים בעלי טכנולוגיות מתקדמות, לרוב נטולי תהליך אשר מספקים תוצאות מידיות ומוחלטות במינימום מאמץ. החזרה לתהליך הראשוני, לעשייה פיזית דרך חומר פראי אשר עבר עיבוד ומניפולציות טכנולוגיות בכדי להתאים למשתמש המודרני, מאפשרת חיבור ישן-חדש של המשתמש לחוויית העשייה הבסיסית והאינטימית של הכנת אוכל במטבח העכשווי.
Website	amaliashemtov.com

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