Communication

Poster [The Exhibition of Isu Is Size]

Extra Form

Country	Japan
Year	2021
Award	WINNER
Affiliation	BYTHREE inc.
Designer	Takanori Yoshida
English	Posters are graphic design using photographs of the chairs. We took advantage of the postponement of the exhibition due to CO-VID19 to plan a new poster design. This poster has a two-tiered layout. The symbolic figure at the top represents "the feeling of anticipation when you can't see the whole picture yet", and the photo at the bottom represents "the feeling of excitement when you see the work in real and see the whole picture.” Before it was shown to the public and when BYTHREE saw this work for the first time, we were surprised and impressed. And it was greater than we expected. Since the desire to transmit this feeling has grown.
Native	告知ポスターのビジュアルは、今回展示された椅子の写真を用いたグラフィック・デザイン。CO-VID19の影響で会期が延期になったことを逆手に取り、延期前に公開されていたビジュアルとは全く異なる、新しいデザインの告知ポスターを企画しました。このポスターは2段レイアウトになっています。上部の象徴的な図形は「まだ全貌が見えない時の期待感」、下部の写真は「実際に作品を鑑賞した時の感動」を表しています。まだ一般公開される前、BYTHREEが今回の作品を初めて目にして味わった驚きや感動は想像以上に大きく、この感覚を発信したいという想いが芽生えたことから、今回のように大々的にデザインを刷新したビジュアルを考案しました。
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