Communication

GYNOBETACARE

Extra Form

Country	Korea
Year	2021
Award	WINNER
Client	Mundipharma Korea Ltd
Affiliation	DIN
Designer	Mundipharma Korea Ltd, DIN, LeeYeon, SaramSaram
English	“Have you ever taken a look at your y zone?” For the confidence and health of Korean women, a feminine cleanser brand GYNO-BETACARE® has held a design campaign, ‘FIND ME, I LOVE ME’ With a message that says ‘loving my body starts from knowing myself’,GYNO-BETACARE® had an art collaboration with a female artist Lee Yeon, a Youtuber with the highest number of subscribers among Korean drawing Youtube channels. By comparing ‘journey to discover myself’ to y zone and expressing it as illustrations, it is intended to make the vulva care that may feel a bit troublesome familiar.
Native	"나의 y존을 본 적이 있나요?" 대한민국 여성의 80%는 자신의 y존을 본 적이 없을 정도로 y존 케어에 대한 인식이 부족한 상황입니다. 자신의 건강을 위해 y존 긍정적 인식과 케어는 꼭 필요하지만 경직된 사회 편견 속 y존 메시지를 소리 내지 못했던 문제가 있었습니다. 대한민국 여성의 당당함과 건강을 위해 여성청결제 브랜드 지노베타케어®가 디자인 캠페인 'FIND ME, I LOVE ME' 를 진행했습니다. 여성청결제 지노베타케어®와 자신의 y존을 직접 볼 수 있는 y존 거울, pH테스터기, y존 종이접기로 구성된 스페셜에디션을 제작하고 내 몸 사랑의 첫 시작은 자신을 잘 아는 것부터 시작한다는 메시지로 대한민국 드로잉 최대 유튜버 여성 작가 이연과 아트 콜라보를 진행하였습니다. '나를 발견하는 여정'을 여성의 y존에 빗대어 일러스트를 표현하며 어렵게 느껴질 수 있는 외음부 관리를 친숙하게 느낄 수 있도록 의도하였습니다.
Website	www.gynobetacare.co.kr
Positive Comments

1. in Communication
   

   Zi Zui Jin Ren

2. in Communication
   

   Indie Game & Culture Festival Burning Beaver

3. in Communication
   

   O2H TEA Brand Identity

4. in Communication
   

   Sign Language Badges for Hearing Impaired

5. in Communication
   

   Absolute W. 2025 Seasons Greetings Pack

6. in Communication
   

   Welcome Phoenix Visual Identity Rebranding

7. in Communication
   

   VIVI Cocktail

8. in Communication
   

   KOBE STORKS japan professional basketball

9. in Communication
   

   Multiposture Support Pillow

10. in Communication
    

    eltern

11. in Communication
    

    Formopia Brand Design

12. in Communication
    

    HIM TEA Branding

13. in Communication
    

    Bank of Taiwan Brand Design

14. in Communication
    

    Columbia 75 degree incline in Package

15. in Communication
    

    KUAV Visual Identity

16. in Communication
    

    Zo Clam style Air Cushion Baby Stroller

17. in Communication
    

    Pulse simulator

18. in Communication
    

    Slac

19. in Communication
    

    DOWNFALL OF WHO LET IN SOMETHING NOT ALLOWED

20. in Communication
    

    Onggi Jonggi

21. in Communication
    

    L holl

22. in Communication
    

    lllayer Corporate identity design

23. in Communication
    

    Scoot Safe

24. in Communication
    

    Innogrid Cloud Character Inno Crew

25. in Communication
    

    episode YONGSAN 241 BRANDING and WELCOME KIT

26. in Communication
    

    episode YONGSAN 241 UX (CON-T)

27. in Communication
    

    Mobile Banking App UI Design Rebranding

28. in Communication
    

    World Webtoon Festival

29. in Communication
    

    King Sejong procession outdoor advertising

30. in Communication
    

    SNUG SOCKS

31. in Communication
    

    fation brand renewal

32. in Communication
    

    The Creation of Heaven and Earth

33. in Communication
    

    Girls Find Girls App

34. in Communication
    

    Our AZ

35. in Communication
    

    eggseoul Brand Identity Design

36. in Communication
    

    EASTROC Shang Cha Tea Series

37. in Communication
    

    Brand advertisement for OGISHI TADASHI SHOTEN

38. in Communication
    

    Oddor

39. in Communication
    

    minid

Designed by sketchbooks.co.kr / sketchbook5 board skin