Communication

rural tourism

Extra Form

Country	Japan
Year	2020
Award	WINNER
Affiliation	nomachi
Designer	shinji inagaki
English	Rural agricultural villages in Japan have problems such as a declining birthrate, a declining population, a lack of personnel. People living in urban areas do not know the realities of rural areas well. So, by creating rural videos, we made people in urban aware of rural villages and made videos that urge people living in the area to take pride in their lives. Elderly people who live in rural areas who do not understand operation of youtube have regained their pride in their lives by participating in this movie. However, because the performers are older, the number of accesses does not increase as the information is not spread out easily.
Native	日本の農村は、少子高齢化、人口減少、担い手不足といった問題を抱えている。都会で暮らす人々は、農村の実態をよく知らない。そこで、農村動画を創ることで、都会に暮らす人々に知ってもらうことと、地域で暮らす人々が自分たちの生活に誇りを持つことを促す動画に仕上げました。youtubeも解らない高齢のおじいちゃん、おばあちゃんは、この動画に参加したことで、自分たちの暮らしの誇りを取り戻しています。過去にも、同様の動画を２本製作を行い、その都度、都会に暮らす親類縁者が動画を見つけて、出演者に便りを行い自慢しています。今回は、総勢２００名が参加しましたが、大半の出演者が高齢のため、なかなか情報が拡散されずアクセス数が伸びません。また、このような農村はどこの国でも同じような問題があり、若者ではなく、ずっと暮らしてきた人々が評価されることにより、更に地域の自信と誇りの呼び戻しにつながると確信しています。なお、本動画は、行政支援も受けず地域の人々の意思により出演し、全てボランティアで製作されたものです。
Website	www.nomachi.info

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