Communication

KIHACHI STYLE

Extra Form

Country	Japan
Year	2021
Award	WINNER
Client	KIHACHI
Affiliation	DODO DESIGN
Designer	Dodo Minoru, Fujii Chihiro
English	We have redesigned the package for "KIHACHI STYLE" which is a casual gift of "patisserie KIHACHI". For adult women, the whole is put together in gorgeous coloring in pale tones, and it has been reborn as a new "KIHACHI STYLE" that is more feminine and not too sweet. The layout of the font with a rhythm on the side and the uniform color are used to make it look beautiful when lined up in the store. In addition, all six types of different illustrations are provided, aiming at a package that makes the time to choose a gift more fun.
Native	自然な素材選びと、意外な味の組み合わせ、さまざまなエッセンスを加えたスイーツを提供している「patisserie KIHACHI」のカジュアルギフトである「KIHACHI STYLE」のパッケージをリニューアルデザインさせていただきました。大人の女性に向けて、全体をペールトーンの華やかなカラーリングでまとめ、より女性らしく、そして甘すぎない新しい「KIHACHI STYLE」に生まれ変わりました。側面のリズムのあるフォントの配置やカラーの統一など、店頭に並んだ際も美しく見えるように意識しています。また、全６種類に異なるイラスト施し、ギフトを選ぶ時間がより楽しくなるようなパッケージを目指しました。
Positive Comments

1. in Industrial
   

   Design for children

2. in Communication
   

   Contour dust app

3. in Communication
   

   Adjustable label

4. in Communication
   

   Comewithheavenlywind

5. in Industrial
   

   InkRuler

6. in Industrial
   

   Soap sharpener

7. in Industrial
   

   Ostrich balance car

8. in Industrial
   

   Protecter

9. in Industrial
   

   New Defend the net

10. in Space
    

    Because & So Couture

11. in Space
    

    Aplomb Life

12. in Communication
    

    Revive Salted Fish

13. in Industrial
    

    Parent-Child Shopping Cart

14. in Industrial
    

    SH-Hero Pen Box

15. in Communication
    

    information design

16. in Industrial
    

    momom

17. in Industrial
    

    SimpleVaccineNeedle

18. in Industrial
    

    ADAPTIER

19. in Communication
    

    Hao Chi De King Cuttlefish Logo

20. in Industrial
    

    JIN GU

21. in Industrial
    

    APMS-1020A / Air purifier and Humidifier

22. in Industrial
    

    AQUA PEELING

23. in Space
    

    Yunnan Baiyao Dali Park

24. in Communication
    

    Design of Epidemic Prevention System

25. in Industrial
    

    SMART-BOX

26. in Communication
    

    Zealren Design

27. in Space
    

    Snail Bay

28. in Space
    

    FRAME

29. in Space
    

    City of Light

30. in Industrial
    

    Bird's sake cup

31. in Industrial
    

    Toy Lamp NORA

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    Hope Water Branding

33. in Industrial
    

    City Toilet

34. in Space
    

    BINZHOU TENTIMES PARK ONE SALES CENTER

35. in Communication
    

    GYNOBETACARE

36. in Industrial
    

    LDM Laser Distance Measurement

37. in Industrial
    

    Portable Pearl China Tableware Set

38. in Space
    

    ONE RIVERSIDE MANSION

39. in Space
    

    WHEN LIFE MEETS LIGHT

40. in Space
    

    Merchants· The Bund of Nantong

41. in Industrial
    

    2020 Korea Public Service Ad Festival

42. in Space
    

    Wuxi Shi Ba Dang Restaurant

43. in Industrial
    

    Building blocks for general structures

44. in Space
    

    HCH Fashion Boutique Store

45. in Space
    

    SUNAC Chongqing One Sino Park

46. in Space
    

    RONSHINE JONOON · MOON & YARD

47. in Space
    

    Wood, Stone, Serenity

48. in Space
    

    THE TASTING ROOM

49. in Communication
    

    WAFERS LAB

50. in Space
    

    Tanya Chua [LEMURIA] world tour 2016

51. in Communication
    

    KIHACHI STYLE

52. in Industrial
    

    The bloom slim

53. in Space
    

    CM Cruise Terminal Sales Center

54. in Communication
    

    Grampus Brand Identity

55. in Communication
    

    Comme Aesthetic Brand Identity

56. in Space
    

    GREENLAND IN OPTICS VALLEY Sales Center

57. in Industrial
    

    Z-LAMP

58. in Space
    

    Deloitte Taiwan

59. in Industrial
    

    POTENZA RF Needle Laser

60. in Space
    

    EP Books TAICHUNG

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