Communication

KIHACHI STYLE

Extra Form

Country	Japan
Year	2021
Award	WINNER
Client	KIHACHI
Affiliation	DODO DESIGN
Designer	Dodo Minoru, Fujii Chihiro
English	We have redesigned the package for "KIHACHI STYLE" which is a casual gift of "patisserie KIHACHI". For adult women, the whole is put together in gorgeous coloring in pale tones, and it has been reborn as a new "KIHACHI STYLE" that is more feminine and not too sweet. The layout of the font with a rhythm on the side and the uniform color are used to make it look beautiful when lined up in the store. In addition, all six types of different illustrations are provided, aiming at a package that makes the time to choose a gift more fun.
Native	自然な素材選びと、意外な味の組み合わせ、さまざまなエッセンスを加えたスイーツを提供している「patisserie KIHACHI」のカジュアルギフトである「KIHACHI STYLE」のパッケージをリニューアルデザインさせていただきました。大人の女性に向けて、全体をペールトーンの華やかなカラーリングでまとめ、より女性らしく、そして甘すぎない新しい「KIHACHI STYLE」に生まれ変わりました。側面のリズムのあるフォントの配置やカラーの統一など、店頭に並んだ際も美しく見えるように意識しています。また、全６種類に異なるイラスト施し、ギフトを選ぶ時間がより楽しくなるようなパッケージを目指しました。
Positive Comments

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    SMART-BOX

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    Zealren Design

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    2020 Korea Public Service Ad Festival

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50. in Communication
    

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