Communication

Hope Water Branding

Extra Form

Country	China
Year	2021
Award	WINNER
Affiliation	PAO Creative Group
Designer	Xia Mingsheng, He Yang, He Jiapeng, Wang Jiaqi, Sun Mengge
English	"Hope Water" is a plants beverage brand of oriental herbal sparkling juice, which means "giving good hope". In China, we always associate some plants with good wishes. There are a series of new herbal sparkling juices under the brand of Hope Water: Wang Taohua (It means we hope that you will harvest sweet love), Wang Xingfu (It means we hope that you will harvest a happy life).These juices combine and innovate fruits such as hawthorn, peach, apricot, waxberry and some native herbs. What’s more, the herbal juices combined with the taste of sparkling water,bring users a healthy and young taste experience.
Native	“好望水”是一个东方草本气泡果汁的植物饮料品牌，意为“给予美好的希望”。在中国，我们总是会把一些植物和美好的祝福产生关联和寄托。向好友委婉温和的传递美好的祝愿。好望水旗下一系列新草本气泡果汁：望山楂（希望你收获健康的生活）、望桃花（希望你收获甜蜜爱情）、望杏福（希望你收获幸福生活）、望梅好(希望你一切安好)，将山楂、桃子、杏子、杨梅等水果和一些本土的草本植物进行组合与创新，用传统的熬煮工艺，保留山间好物的营养成分，为现在年轻群体带来0添加，健康，纯天然的植物果汁饮料，并融合气泡水的口感，给用户带来健康且年轻的口感体验，同时也将每一份祝福与希望传递给用户朋友们，愿他们健康、甜蜜、幸福、一切安好。
Website	weibo.com/u/7477028271
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