Communication

Comewithheavenlywind

Extra Form

Country	China
Year	2021
Award	GOLD WINNER
Affiliation	JILIN ANIMATION INSTITUTE
Designer	FENG JIAHAO
English	The design scheme selects the unique presentation mode of visual and olfactory dual sensory stimulation: the visual part starts from the popular flat design style, supplemented by the multi-dimensional design of classic Hangzhou font design, geometric graphic design and color design; In terms of smell, he chose to represent and interpret the unique smell of Hangzhou. Let more people know and perceive the regional culture of Hangzhou. It is the meaning of this brand image design to fully convey the brand culture connotation and create certain commercial value through the brand image design of the cultural brand “Come with heavenly wind”.
Native	方言是地域文化的活化石，相比于普通话，方言对于地域文化、事物的表述力道往往更强。 杭州方言虽然适用范围不大，但在东晋时期就已经出现并相传至今，悠久的历史使其独具设计意义。 在全国推广普通话的大环境下，方言文化慢慢在年轻人群中被忽视。据调查，能熟练使用杭州话的年轻人，比例不到9.2%。 设计方案选用了视觉、嗅觉双重感官刺激的独特呈现方式：视觉部分从时下流行的扁平化设计风格入手，辅之以经典杭州词句字体设计、几何平面设计及色彩设计等多维度的设计进行诠释；嗅觉方面则选择了能够代表杭州的独特气味去表现与解读。让更多的人认识、感知杭州地域文化。 通过对原创文化品牌“寻风来”的品牌形象设计全力传达品牌文化内涵，并创造一定的商业价值，正是本次品牌形象设计的意义。
Positive Comments

1. in Industrial
   

   Design for children

2. in Communication
   

   Contour dust app

3. in Communication
   

   Adjustable label

4. in Communication
   

   Comewithheavenlywind

5. in Industrial
   

   InkRuler

6. in Industrial
   

   Soap sharpener

7. in Industrial
   

   Ostrich balance car

8. in Industrial
   

   Protecter

9. in Industrial
   

   New Defend the net

10. in Space
    

    Because & So Couture

11. in Space
    

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12. in Communication
    

    Revive Salted Fish

13. in Industrial
    

    Parent-Child Shopping Cart

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    SH-Hero Pen Box

15. in Communication
    

    information design

16. in Industrial
    

    momom

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    SimpleVaccineNeedle

18. in Industrial
    

    ADAPTIER

19. in Communication
    

    Hao Chi De King Cuttlefish Logo

20. in Industrial
    

    JIN GU

21. in Industrial
    

    APMS-1020A / Air purifier and Humidifier

22. in Industrial
    

    AQUA PEELING

23. in Space
    

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24. in Communication
    

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25. in Industrial
    

    SMART-BOX

26. in Communication
    

    Zealren Design

27. in Space
    

    Snail Bay

28. in Space
    

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    City of Light

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    Bird's sake cup

31. in Industrial
    

    Toy Lamp NORA

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    Hope Water Branding

33. in Industrial
    

    City Toilet

34. in Space
    

    BINZHOU TENTIMES PARK ONE SALES CENTER

35. in Communication
    

    GYNOBETACARE

36. in Industrial
    

    LDM Laser Distance Measurement

37. in Industrial
    

    Portable Pearl China Tableware Set

38. in Space
    

    ONE RIVERSIDE MANSION

39. in Space
    

    WHEN LIFE MEETS LIGHT

40. in Space
    

    Merchants· The Bund of Nantong

41. in Industrial
    

    2020 Korea Public Service Ad Festival

42. in Space
    

    Wuxi Shi Ba Dang Restaurant

43. in Industrial
    

    Building blocks for general structures

44. in Space
    

    HCH Fashion Boutique Store

45. in Space
    

    SUNAC Chongqing One Sino Park

46. in Space
    

    RONSHINE JONOON · MOON & YARD

47. in Space
    

    Wood, Stone, Serenity

48. in Space
    

    THE TASTING ROOM

49. in Communication
    

    WAFERS LAB

50. in Space
    

    Tanya Chua [LEMURIA] world tour 2016

51. in Communication
    

    KIHACHI STYLE

52. in Industrial
    

    The bloom slim

53. in Space
    

    CM Cruise Terminal Sales Center

54. in Communication
    

    Grampus Brand Identity

55. in Communication
    

    Comme Aesthetic Brand Identity

56. in Space
    

    GREENLAND IN OPTICS VALLEY Sales Center

57. in Industrial
    

    Z-LAMP

58. in Space
    

    Deloitte Taiwan

59. in Industrial
    

    POTENZA RF Needle Laser

60. in Space
    

    EP Books TAICHUNG

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