Communication

Comewithheavenlywind

Extra Form

Country	China
Year	2021
Award	GOLD WINNER
Affiliation	JILIN ANIMATION INSTITUTE
Designer	FENG JIAHAO
English	The design scheme selects the unique presentation mode of visual and olfactory dual sensory stimulation: the visual part starts from the popular flat design style, supplemented by the multi-dimensional design of classic Hangzhou font design, geometric graphic design and color design; In terms of smell, he chose to represent and interpret the unique smell of Hangzhou. Let more people know and perceive the regional culture of Hangzhou. It is the meaning of this brand image design to fully convey the brand culture connotation and create certain commercial value through the brand image design of the cultural brand “Come with heavenly wind”.
Native	方言是地域文化的活化石，相比于普通话，方言对于地域文化、事物的表述力道往往更强。 杭州方言虽然适用范围不大，但在东晋时期就已经出现并相传至今，悠久的历史使其独具设计意义。 在全国推广普通话的大环境下，方言文化慢慢在年轻人群中被忽视。据调查，能熟练使用杭州话的年轻人，比例不到9.2%。 设计方案选用了视觉、嗅觉双重感官刺激的独特呈现方式：视觉部分从时下流行的扁平化设计风格入手，辅之以经典杭州词句字体设计、几何平面设计及色彩设计等多维度的设计进行诠释；嗅觉方面则选择了能够代表杭州的独特气味去表现与解读。让更多的人认识、感知杭州地域文化。 通过对原创文化品牌“寻风来”的品牌形象设计全力传达品牌文化内涵，并创造一定的商业价值，正是本次品牌形象设计的意义。
Positive Comments

1. in Communication
   

   Contour dust app

2. in Communication
   

   Adjustable label

3. in Communication
   

   Comewithheavenlywind

4. in Industrial
   

   InkRuler

5. in Industrial
   

   Soap sharpener

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9. in Space
   

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    Aplomb Life

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    Parent-Child Shopping Cart

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    SH-Hero Pen Box

14. in Communication
    

    information design

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    momom

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    SimpleVaccineNeedle

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    ADAPTIER

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19. in Industrial
    

    JIN GU

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    APMS-1020A / Air purifier and Humidifier

21. in Industrial
    

    AQUA PEELING

22. in Space
    

    Yunnan Baiyao Dali Park

23. in Communication
    

    Design of Epidemic Prevention System

24. in Industrial
    

    SMART-BOX

25. in Communication
    

    Zealren Design

26. in Space
    

    Snail Bay

27. in Space
    

    FRAME

28. in Space
    

    City of Light

29. in Industrial
    

    Bird's sake cup

30. in Industrial
    

    Toy Lamp NORA

31. in Communication
    

    Hope Water Branding

32. in Industrial
    

    City Toilet

33. in Space
    

    BINZHOU TENTIMES PARK ONE SALES CENTER

34. in Communication
    

    GYNOBETACARE

35. in Industrial
    

    LDM Laser Distance Measurement

36. in Industrial
    

    Portable Pearl China Tableware Set

37. in Space
    

    ONE RIVERSIDE MANSION

38. in Space
    

    WHEN LIFE MEETS LIGHT

39. in Space
    

    Merchants· The Bund of Nantong

40. in Industrial
    

    2020 Korea Public Service Ad Festival

41. in Space
    

    Wuxi Shi Ba Dang Restaurant

42. in Industrial
    

    Building blocks for general structures

43. in Space
    

    HCH Fashion Boutique Store

44. in Space
    

    SUNAC Chongqing One Sino Park

45. in Space
    

    RONSHINE JONOON · MOON & YARD

46. in Space
    

    Wood, Stone, Serenity

47. in Space
    

    THE TASTING ROOM

48. in Communication
    

    WAFERS LAB

49. in Space
    

    Tanya Chua [LEMURIA] world tour 2016

50. in Communication
    

    KIHACHI STYLE

51. in Industrial
    

    The bloom slim

52. in Space
    

    CM Cruise Terminal Sales Center

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