Communication

Pure Series Packaging

Extra Form

Country	China
Year	2022
Award	WINNER
Client	Laika Inc
Affiliation	Laika Inc
Designer	Ouzhu Huang, Qinjie Lu
English	The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design. Pure presented the five-angle two-dimensional silhouette of the product directly to consumers. We chose "gradient blue" which aims to make consumers think of the water flowing through the actual use process. Use white in a large area, because the product design is inspired by clean and safe white sanitary products. A large area of white space makes consumers more focused on the product itself.
Native	LAIKA致力于将更好的宠物产品带给全球亿万养宠家庭，在疫情肆虐的当下，Aqua宠物饮水机能够给宠物提供持续过滤的，灭菌的干净水源，帮助养宠家庭减少养宠负担。Pure系列包装是针对Aqua宠物饮水机的产品特点选用了水的蓝色和象征纯洁的白色作为主色调，将产品的五个角度的二维简影直接展现给了消费者，并且将上述设计元素继续延用到了产品同一系列附属的耗材配件包装和说明书中。代表水的蓝我们选用了渐变蓝，意味着持续流淌的新鲜水源，从外包装就能使消费者联想实际使用过程中水源流淌的样子，加深了消费者的记忆点，也拉近了与消费者的距离。其他部分大面积使用了白色，这既是因为产品是白色，也因为产品的设计灵感来源于干净清洁的白色卫浴产品。因为包装大面积的留白，使消费者的注意力更加集中于产品本身。
Website	laikapets.com
Positive Comments

1. in Space
   

   BT Space

2. in Communication
   

   Customized Meeting Assistant

3. in Communication
   

   Enterprise Knowledge Management System Design

4. in Space
   

   Every Thai

5. in Space
   

   ZHONGHAI FIRST SHIGUANGLI MARKETING CENTER

6. in Space
   

   Ruler of the Castle

7. in Industrial
   

   SANHOJIP

8. in Space
   

   atl atl

9. in Space
   

   FFB Bar

10. in Space
    

    Sho

11. in Space
    

    The Beginning of Culture

12. in Space
    

    Turn and Look

13. in Space
    

    Yango Kunming Wenlan Dongfang Sales Center

14. in Space
    

    ARC X ART

15. in Space
    

    COUCOU Rebranding

16. in Space
    

    The Lavishness

17. in Space
    

    Realm of Eastern Literati

18. in Space
    

    ZEXIN LUOYANG YUNYUE TIANZHU

19. in Space
    

    Aureole Sky Castle

20. in Communication
    

    Friends Visual Branding

21. in Communication
    

    Pure Series Packaging

22. in Space
    

    Yango Jiaxing Sales Center

23. in Space
    

    Transformation of Dongmen Wharf Chengdu

24. in Communication
    

    BIGKIT Onboarding kit of BIGPICTURE

25. in Communication
    

    Follow follow 米 - Samsung Card SNS Event

26. in Space
    

    Xi'an 'SKY MANSION' Marketing Center

27. in Communication
    

    Jasmin Coffee Brand Identity

28. in Communication
    

    東北 6 県レトルトカレー

29. in Space
    

    Erran

30. in Space
    

    Original Chicken

31. in Space
    

    GREENLAND WORLD CENTER SALES DEPARTMENT

32. in Space
    

    CHONGQING JINHUI YUNCHANG BEACH SALES OFFICE

33. in Space
    

    The Traders Club

34. in Space
    

    GENTLE AS A MIRROR TIME CREATION

35. in Space
    

    YOUNGER CARE SKIN MANAGEMENT CENTER

36. in Communication
    

    Tea packaging of DaRu series

37. in Space
    

    Climate adapted City Color Design Method

38. in Communication
    

    Museum Of Form

39. in Space
    

    Hang Seng New Generation banking

40. in Space
    

    Return of spirit

41. in Industrial
    

    KLAR Air Purifier

42. in Communication
    

    PUPPICK

43. in Communication
    

    Challenge

44. in Industrial
    

    Between Heart

45. in Industrial
    

    SHR.D

46. in Industrial
    

    Wet wipes type fire emergency mask

47. in Space
    

    The First Drizzle Of Spring

48. in Space
    

    Wave

49. in Space
    

    RP Luxury Watches Galleria

50. in Industrial
    

    Aero Breath fit

51. in Industrial
    

    F 101

52. in Space
    

    Suzhou ONE LAKE Life Experience Center

53. in Space
    

    Modern Heritage

54. in Space
    

    Streamlined Arc

55. in Space
    

    Liquor Store WHISKEY AND JOY

56. in Space
    

    SFC OLED Laboratory Dream Factory

57. in Space
    

    SFC BIO Laboratory Space Branding and Design

58. in Industrial
    

    Homchang Goose Down Partitioned Pillow

59. in Space
    

    NEXT Sales Center

60. in Space
    

    A Retreatful Ryokan Home

Designed by sketchbooks.co.kr / sketchbook5 board skin