Communication

KANG SEONG EUN

Extra Form

Country	Korea
Year	2019
Award	Winner
Client	Kang Seong Eun Crispy Wafers
Affiliation	uniqdesignlab
Designer	Kyurag Lee
English	Kang Seong Eun Crispy Wafers is a brand that makes Korean confectionery through traditional methods of organic ingredients and 100% Korean wheat. The emblem was designed using unique Korean wooden rice cake pattern and Oriental painting's stamping, in order to emphasize the excellence of material, the dot pattern which means the element and the ingredient icons were developed. By the limit the use of photos, images and colours to minimize the cost and maximize the image of the gift wrapping while using flexible and repeated logotypes, emblems and patterns. It was able to enhance the performance and utilization.
Native	강성은명과는 유기농 재료와 한국산 밀로 전통적인 방법을 통해 한국식 과자를 만드는 브랜드이다. 기존의 브랜드 로고는 타 브랜드와의 차별성이 약하여, 브랜드 리뉴얼을 통해 한국 특유의 떡살과 동양의 낙관 등을 이용하여 엠블럼을 제작하였으며, 재료의 우수성을 강조하기 위해, 원소를 의미하는 도트 패턴과 도트를 활용한 원재료 아이콘을 디자인하였다. 최소한의 비용으로 최대한의 효과를 내기 위해, 사진과 이미지의 사용을 제한하고, 색상은 최소한으로 사용하면서, 로고타입과 엠블럼, 패턴 등을 다양하고 플렉서블하게 적용하여 선물 포장의 가치와 이미지를 극대화하는 동시에, 브랜드의 적용성과 활용성을 높힐 수 있었다.

1. in Industrial
   

   SEED

2. in Industrial
   

   HARD DISK DRIVE

3. in Industrial
   

   CLAMP BASKET

4. in Industrial
   

   QIMINI TEMPO

5. in Industrial
   

   HWIM COLLECTION

6. in Industrial
   

   EASYSET CONCEALED

7. in Industrial
   

   SLIM SMART WASHER 3

8. in Space
   

   SKYNET

9. in Space
   

   TANYUE MANSION

10. in Space
    

    GLASS STAGE

11. in Industrial
    

    EASY WAVE

12. in Industrial
    

    QIBLA

13. in Industrial
    

    SAFFRON

14. in Industrial
    

    POLYCON SMART HEALTH

15. in Communication
    

    GIANNA AND AUDREY

16. in Communication
    

    HANSON

17. in Communication
    

    BARYORANG

18. in Communication
    

    YUKBUNDANG

19. in Communication
    

    SAFETY LINE

20. in Communication
    

    ANJI ARO

21. in Industrial
    

    REFLECTION CIRCLES

22. in Space
    

    FREEWALL

23. in Communication
    

    WEB

24. in Industrial
    

    ETIQUETTE SOAP

25. in Space
    

    NEW AMERICAN STYLE

26. in Space
    

    PRIMONA BRAND DESIGN

27. in Industrial
    

    QUADRANT

28. in Industrial
    

    SWIRL

29. in Industrial
    

    ASHA

30. in Industrial
    

    ARC ORBIT DESK LAMP

31. in Industrial
    

    FUNCTIONAL FAUCET

32. in Industrial
    

    PARKING PRODUCT IBOT

33. in Communication
    

    KANG SEONG EUN

34. in Space
    

    LOUNGE GRANDEUR

35. in Space
    

    L MATRIX HOUSE

36. in Space
    

    BROKEN SHELL PROGRAM

37. in Space
    

    INDIGO TRANQUILITY

38. in Space
    

    CITY VANITY SET

39. in Space
    

    TIMES OCEAN

40. in Industrial
    

    BREATHRE

41. in Space
    

    Tea Ceremony Room - open weave

42. in Communication
    

    MiCareo Brand Design

43. in Space
    

    House in Nakagawa

44. in Industrial
    

    Animal Ringer for Children patient's

45. in Industrial
    

    EASY ANGLE

46. in Space
    

    AOE-Sunac Chongqing one central mansion sales office

47. in Communication
    

    healthy tea & caramel

48. in Industrial
    

    RESCUE BAR

49. in Industrial
    

    REVOLVE

50. in Industrial
    

    Grinding Drain

51. in Industrial
    

    2 in 1 MUG

52. in Industrial
    

    Coffee roaster

53. in Industrial
    

    DC EV Charger

54. in Industrial
    

    Double walled vase with motif of Korean traditional turtle bottle

55. in Industrial
    

    Easy to carry Evolution the Reading glasses

56. in Industrial
    

    Gaudí System

57. in Industrial
    

    GOGO Furniture

58. in Industrial
    

    GreenHive Concept

59. in Industrial
    

    Lumir K : Cooking Oil Powered LED Lamp

60. in Industrial
    

    Malevich Fold

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