Communication

sosori

Extra Form

Country	Korea
Year	2020
Award	GRAND PRIZE
Affiliation	Sejong University
Designer	jiwonkim
English	Sosori is a continuous circulationable type planting campaign that teaches children the importance of planting trees. In pure Korean words, 'sosori' means high-rise shaped, so campaign pursues children growing up as high as with trees. A sosori tree planting package is used in this campaign that consists of three series. The sosori campaign is divided into STEP 1, 2 and 3, among which the sosori package is STEP 1, 2. This is the stage of bringing packages from the campaign to their home. The seeds are germinated through STEP1 and the shoots are ground into flower pots through STEP2. In addition, it contains an art toy interesting to children.
Native	소소리는 성장형 나무 심기 캠페인으로, 아이들에게 나무의 중요성을 알려주고 아이들이 자신의 손을 통해 직접 나무를 키워 함께 성장하도록 도와주는 친환경 캠페인이다. ‘소소리’는 높이 우뚝 솟은 모양을 뜻하는 순 우리말로, 아이들이 나무와 함께 높이 성장하자는 의미를 담고 있으며 나무와 아이를 상징하는 형태로 로고가 디자인되었다. 소소리 나무심기 패키지는 이 캠페인에서 사용되는 패키지로 우리나라에서 가장 많이 심어지는 나무들 중 3가지인 소나무, 편백나무, 백합나무 시리즈로 구성되어 있다. 소소리 캠페인은 총 STEP 1,2,3으로 나뉘어져 있으며, 이 중 소소리 패키지는 STEP 1,2에 해당한다. 캠페인에서 얻은 소소리 패키지를 가정에서 키우는 단계로, STEP1을 통해 씨앗을 새싹으로 발아시키고, STEP2를 통해 새싹을 화분으로 분갈이를 한다. 또, 아이들에게 재미 요소로 작용할 수 있는 아트토이도 포함되어 있어 아이들의 호기심을 자극할 수 있도록 한다. 아이들에게 나무의 중요성을 알려주고 함께 성장하도록 해보자.

1. in Space
   

   Between Light · Corridor

2. in Space
   

   In praise of shadows

3. in Space
   

   CIGAR AGE

4. in Space
   

   Reverse time

5. in Space
   

   Single senior residents

6. in Space
   

   Realm of Tranquility

7. in Space
   

   Simple Corner of Nature

8. in Space
   

   Immerse in Sunlight

9. in Space
   

   New Asian Styling

10. in Industrial
    

    RELAX STAND

11. in Space
    

    Extension

12. in Space
    

    French Sentiment Taipei

13. in Industrial
    

    UFO Collection

14. in Industrial
    

    Cloud Bookshelf

15. in Space
    

    Sales offices

16. in Space
    

    Pure WH

17. in Industrial
    

    Doggy Talky

18. in Industrial
    

    engraft

19. in Space
    

    A WHALE'S JOURNEY : BANGUDAE ROCK PAINTINGS

20. in Industrial
    

    Neo Modern L Bend Mixer

21. in Industrial
    

    FEI YANG

22. in Space
    

    Aroma Cocktail Lounges

23. in Industrial
    

    SpaceMaster

24. in Space
    

    Balance

25. in Communication
    

    Poster [The Exhibition of Isu Is Size]

26. in Space
    

    Gwanghwamun Haemul

27. in Communication
    

    Olive Young promotion packages for VIP

28. in Space
    

    Haizhou WuYue Plaza

29. in Space
    

    Symbiosis

30. in Space
    

    Colors of Strength & Tenderness

31. in Space
    

    Memory of Purple

32. in Space
    

    Caffe Diem @ Pekan Cina

33. in Industrial
    

    the track stretcher bed

34. in Communication
    

    LIFE Lab.

35. in Space
    

    Boundary

36. in Space
    

    Cohesion

37. in Industrial
    

    Ai photography robot

38. in Space
    

    Colorful Palette

39. in Communication
    

    The 10th Anniversary of CDU-Wintec

40. in Space
    

    The Hill Boutique

41. in Space
    

    Diversity and Cohesion

42. in Space
    

    Jade Artwork

43. in Space
    

    Synergetic Purity

44. in Space
    

    Black and White Narrative

45. in Industrial
    

    IJOY Slippers

46. in Space
    

    Reborn

47. in Space
    

    Microflat X

48. in Industrial
    

    bow lamp named "Monday"

49. in Industrial
    

    Circadian Glasses

50. in Communication
    

    Forest Mood

51. in Industrial
    

    Dust Respirator Mask

52. in Industrial
    

    Seoul City bicycle

53. in Communication
    

    Coreintive Corporate Identity

54. in Industrial
    

    Icy Speaker

55. in Space
    

    brutalist architecture

56. in Communication
    

    KSCF Branding & VI

57. in Communication
    

    DATAMONOLITH_AI Data Sculpture

58. in Communication
    

    sosori

59. in Space
    

    Sunhyangjung

60. in Industrial
    

    Mobile Stream

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