Communication

Sogno Brand Identity Design

Extra Form

Country	Korea
Year	2021
Award	GOLD WINNER
Affiliation	named
Designer	Youngno Yoon
English	It became known as its signature style, inspired by nature and expressed in a completely different way from other designer brands. However, with the changes of the times, such as the growth of latecomers, indiscriminate copying, and changes in t he market, the brands also recognized the need for progress, which led to the brand identity renewal as part of creating a positive brand image. Through this renewal, the goal is to build a foundation for SOGNO’s various groups of customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run.
Native	2007년 시작한 소그노는 고도의 기술이 요구되는 자연 질감 세공법을 과감히 적용한 독자적인 디자인을 선보이며 이름을 알렸습니다. 이는 다른 디자이너 브랜드와 완전히 다른 형태로 자연에서 영감을 얻고 표현해내는 ‘소그노’만의 색깔이 있는 것으로 유명합니다. 하지만 후발 브랜드들의 성장과 무분별한 카피, 시장의 변화 등 시대의 변화에 발맞춰 브랜드도 함께 진화의 필요성을 인식하고, 긍정적인 브랜드 분위기 조성의 목적으로 Brand Identity Renewal 작업을 진행하였습니다. 이번 리뉴얼을 통해 소그노를 찾은 다양한 계층의 고객들이 좋은 경험을 얻을 수 있게, 그리고 장기적으로 지속할 수 있고 보다 신뢰받는 브랜드로 진화 할 수 있는 토대를 구축하는 것이 목표입니다.
Positive Comments

1. in Space
   

   Circle of Life

2. in Space
   

   OneSmart International Education New HQ

3. in Space
   

   Fillstudio Office

4. in Communication
   

   Dream and Maze

5. in Industrial
   

   Water Save Tray

6. in Space
   

   Transcendence

7. in Industrial
   

   Catpod stool

8. in Space
   

   Devalaja Stele Landscape Tunnel

9. in Space
   

   Beyond the lines, Piloti Garden

10. in Space
    

    Strait Culture and Art Center

11. in Space
    

    TAKIVIVA

12. in Space
    

    Blank Project

13. in Communication
    

    Korean traditional liquor brand SoolSool

14. in Space
    

    Masstone Fashion Boutique Store, Taiyuan

15. in Space
    

    Wall of Hope

16. in Space
    

    Landroom

17. in Space
    

    WSWS SPACE

18. in Industrial
    

    POP soap

19. in Space
    

    Crazy SKEW

20. in Industrial
    

    Polyhedron Stool

21. in Communication
    

    Conference Assistant

22. in Communication
    

    DesignerKangBranding

23. in Industrial
    

    Delivery Box TOUROU

24. in Industrial
    

    Island Glass

25. in Industrial
    

    POWERFROG

26. in Space
    

    Opus One

27. in Industrial
    

    ground

28. in Space
    

    Perfume Store Design

29. in Industrial
    

    Windin

30. in Industrial
    

    Liberox

31. in Industrial
    

    Magic Tools

32. in Industrial
    

    Acacia SupaSleek Square Wall Hung Toilet

33. in Communication
    

    RNMS totebag

34. in Space
    

    Merchants CloudPeak Center Office Space

35. in Space
    

    The Hotel Nudibranch，Nanji Island

36. in Space
    

    White Upland

37. in Space
    

    Ethos

38. in Space
    

    8C The Art home

39. in Communication
    

    LECLAT Toothpaste

40. in Communication
    

    VI Design for Tripod Design Award

41. in Space
    

    Fuzhou Vanke Times Treasure Sales Center

42. in Industrial
    

    Last sweet -Money bag Design

43. in Industrial
    

    SAPE

44. in Space
    

    Iceland Guest House

45. in Industrial
    

    Bend

46. in Industrial
    

    AIR MIXER DIFFUSER

47. in Industrial
    

    Sea Cleaner

48. in Communication
    

    Sogno Brand Identity Design

49. in Space
    

    Toky Terrace

50. in Communication
    

    NCSOFT Corporation Identity Renewal

51. in Space
    

    TIANTAI LAIXI SALES CENTER

52. in Space
    

    YIJING Architecture Design Studio

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