Communication

Jiangmen Culture and Tourism Brand Logo

Extra Form

Country	China
Year	2022
Award	WINNER
Client	Jiangmen culture tourism radio television and Sports Bureau
Affiliation	Jiangmen culture and tourism
Designer	Yin Li, Di Tang, Grace Xu, Mingwei Zhou
English	Jiangmen is considered as hometown of overseas Chinese. In order to attract overseas Chinese, local government requested a new logo for culture and tourism sector. The shape of logo integrates features of a traditional Chinese Character Men which means gate, and structure of memorial archway. Memorial archway is an architectural located in many entrances of Chinese villages. It is also symbol of Chinatown. The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. These elements were replaceable while shape is unchangeable, make this design sustainable and flexible.
Native	被誉为中国侨都的江门，为吸引海外华侨游客，江门市文广旅体局谋划江门文旅品牌建设，并提出需要一个可以高度凝练概括江门文旅资源的品牌标识。在品牌LOGO上，团队选用了汉字的‘门’作为设计基础，彰显江门中国第一侨乡的门户概念，并参考了白沙祠以及海外中国城与唐人街的各种牌楼，这一座座牌楼，不仅仅代表中国的江门，还代表华人华侨的乡愁，看到牌楼，就让人想起自己的血脉，想起了自己的宗祠，以及田园风光中，竖立着各式牌楼的村口街头。门里的特征，融入了非遗传统文化符号、自然风光、建筑文化、美食文化等江门五邑各地的多种招牌元素，这众多景点和人文特色有机结合在一起，远观为门，近看处处有景点，五邑精彩，共聚一门。这种方式允许替换元素，使之开放、灵活而可持续，突破了LOGO的地域和时间局限。
Positive Comments

1. in Industrial
   

   Minta Water Filter Integrated Kitchen Faucet

2. in Industrial
   

   AIRIO Basin Collection

3. in Communication
   

   Lotte Department Store Dongtan Branding

4. in Communication
   

   Smart Meeting Room Doorplate

5. in Industrial
   

   Biot sample collection robot medical device

6. in Space
   

   Taiyuan Longfor Tianju

7. in Space
   

   Seocho Grand Xi Skydeck

8. in Communication
   

   Map for different segments of population

9. in Communication
   

   a map for older persons

10. in Communication
    

    Expressions that Know You Better

11. in Communication
    

    FunPlus 10th anniversary gift box

12. in Space
    

    Liberte

13. in Communication
    

    Premium branded chicken TANZAWA JIGURO SYAMO

14. in Space
    

    Jenga Box

15. in Communication
    

    Auditory Experience Design of BODYFRIEND

16. in Communication
    

    Litemove Rebranding

17. in Communication
    

    hugrug

18. in Space
    

    ResoNet Pavilion I

19. in Communication
    

    NC TYPE PLAY

20. in Communication
    

    NCSOFT Welcome Kit for New Employee

21. in Communication
    

    WELCOME Typeface Design

22. in Communication
    

    Jiangmen Culture and Tourism Brand Logo

23. in Communication
    

    LVUPGG Esports Tournament Platform

24. in Industrial
    

    BI XING

25. in Industrial
    

    WEISHI

26. in Space
    

    ACESITE PARK

27. in Communication
    

    SevenDays and NightsLoveIsDaylight

28. in Industrial
    

    Going Home

29. in Space
    

    Activity Centre in Longwan Urban Village

30. in Industrial
    

    BDIC desktop lamp

31. in Industrial
    

    Ca Va Bien

32. in Industrial
    

    Floral Humidifier

33. in Communication
    

    Coloreat : Chromatology in Food coloring

34. in Industrial
    

    Multi cell

35. in Communication
    

    OROT

36. in Industrial
    

    PRESORE

37. in Industrial
    

    Nip Steamer

38. in Industrial
    

    BTRC

39. in Industrial
    

    ASAP

40. in Industrial
    

    LTO Portable Cold Brew Coffee Bottle

41. in Industrial
    

    999 Brand new Cooling Ointment

42. in Space
    

    ZHONGHAI LIWAN SHANGCHEN MARKETING CENTER

43. in Communication
    

    AI Learning Assistant ASKBOB

44. in Industrial
    

    swasher001

45. in Industrial
    

    B 815AS

46. in Space
    

    House with a garden

47. in Communication
    

    JJSSBROS Workwear

48. in Communication
    

    Banshan Boxer Brief

49. in Industrial
    

    Child safety seat for a school vehicle Ciily

50. in Space
    

    PENTAHEAL Clinic Rebranding

51. in Communication
    

    IGINA Shower Toilet Collection

52. in Space
    

    Mayfair by the sea

53. in Industrial
    

    A5

54. in Space
    

    SM Residence

55. in Space
    

    Ship79

56. in Space
    

    HONG AN LI YUAN SALES CENTER

57. in Space
    

    Pura Vida

58. in Industrial
    

    LAON PEOPLE 3D dental Scanner True Scan

59. in Space
    

    Space Trio For The Elderly

60. in Industrial
    

    PRO SPR Cell Analysis Equipment

Designed by sketchbooks.co.kr / sketchbook5 board skin