Communication

a map for older persons

Extra Form

Country	China
Year	2022
Award	WINNER
Affiliation	baidu Co., Ltd.
Designer	Ying Li, Tian Wu, Yongzhi Ji, Meng Xu, Kun Zhang
English	This design is fully based on the psychological and behavioral characteristics of the elderly. We re-designed the overall structure and visual elements of the map information, to greatly reduce psychological burden and operation difficulties. Featuring AI technology, the app recommends customized solutions. AR technology is applied to complex scenarios to help the elderly identify the direction. The functions of family map or emergency rescue are provided, to acquire the elderly’s position for rescue in an emergency. By means of voice and prosody transfer and PTA technology, the elderly feel like being accompanied by families in their trip.
Native	完全基于老年人生理特征和行为特征（包括视听能力、运动控制、认知理解能力）进行设计 ，重新设计了地图信息的整体架构，简化布局和交互流程，通过合理的色彩、字体和排版设计，把内容和功能以更好的视觉感受呈现出来，整体设计对老年人更加友好、简洁、焦点清晰，极大降低使用心理负担和操作的难度。同时针对老年人的生理特征，我们设计了更加简洁和友好的语音对话流程。老年人可将自己的出行需求直接通过语音对话，快速便捷实现叫车、搜索目的地和规划路线的目的。 结合大数据分析能力、人工智能技术进行产品设计，为老年人提供更定制化、体贴的出行服务体验。出行路线、行中线路导航和信息的展示提醒更加贴合老年人的认知能力和需要。在复杂路口，结合AR技术，方便老年人辨认方向。到达大型商店和超市，会通过第一视角进行楼层导览、指引导航等服务。针对安全问题设计了家⼈地图\紧急救援等功能，可以及时获取⽼⼈的位置信息进⾏救援，真正实现中老年人的无忧出行，保障出行安全。 充分考虑老年人的物质和精神生活需要，设计了⽣活圈和社交圈，为⽼年⼈⽇常⽣活提供便捷，同时促进⽼年⼈社交⼩团体的连接，缓解孤独感； 利⽤声⾳韵律迁移技术和PTA，使⽤亲⼈声⾳和拟真形象进⾏语⾳对话、导航播报，解决出⾏中的孤独感，增强出行中情感的陪伴。
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