Communication

Map for different segments of population

Extra Form

Country	China
Year	2022
Award	WINNER
Affiliation	baidu Co., Ltd.
Designer	Tian Wu, Ying Li, Yongzhi Ji, Meng Xu, Yang Zhang
English	Baidu thematic Maps provides our users an intuitive and convenient exploring experience. We have a map pool that contains hundreds of millions of maps, combining with the dynamic Information of time, space, user profiles, we can filter the Information pool and sort out the best result and present it to the end user on its personalized map – thus a limited screen presenting the best and accurate result.It's able to go beyond the constrains of the physical space, different dimensions like humanities, geography, and social elements can be utilized organically, and being provided to our users.
Native	百度专题地图为用户提供了直观且便捷的探索体验，地图中的图形化表达与框架的信息化表达形成联动，轻松完成目的地的查找及决策确认。百度地图拥有数以亿计的地图信息池，结合时间、空间、人物画像等动态维度将信息池进行过滤并有选择地展示在地图中，在有限的空间里呈现最精准的结果 面向校园的专题地图提供了更多基于地理位置组织的信息聚合能力，跳脱出物理空间的限制，将跨维度的人文、地理、社会因素进行有机组合并推荐给有需要的用户，进一步扩充地图的丰富程度，帮助人们享受到更多优质的内容信息服务 Z时代用户正在经历重要的大学时期，这个群体有两大重要的性格特点：重颜值+重社交；目前地图在高校用户中渗透率已超过90%，通过更真实、美好的环境映射设计表现强化读图沉浸感，并适当嵌入社交性环节，鼓励学子们表达自我，给予他们全新的生活体验 百度地图持续在人文、社会责任方向进行价值思考，后疫情时代的环境下，大型赛事、娱乐活动等人员密集事件可能造成的影响应当提前被人们了解。对于即将到来的2022年北京冬奥会，为观赛用户打造富有冰雪特色的奥运专题地图，通过呈现场馆、赛事、生活圈关联等信息帮助用户尽早完善出行决策，在保证社会稳定的基础上尽可能丰富用户的临场感
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