Space

LOVE EARTH SWITCH OFF

Extra Form

Country	Korea
Year	2022
Award	GRAND PRIZE
Client	GYEONGGI CONTENT AGENCY and SHINSEGAE PROPERTY Inc.
Affiliation	CUZ Inc.
Designer	Jin Sil, Jin Sam, Do Jae Min
English	'LOVE EARTH, SWITCH OFF' is an interactive media art work that depicts the resurrection of nature through a 22m-high U-shaped LED screen. We wanted to effectively improve awareness of environmental protection through the work created by our own participation. Participants can turn off a light on the screen through their smartphone. It gives a sense of immersion by turning off the lights themselves. When all lights are turned off as a result of participation, nature begins to resurrect. A dramatic space between reality and unreality was created by depicting surreal spaces and natural landscapes through anamorphic techniques.
Native	본 캠페인은 22m 높이의 U자형 대형 디지털 사이니지와 인터랙티브 미디어아트를 활용하여 관람객이 직접 참여가 가능한 공공캠페인을 진행하고, 이를 통해 일상의 에너지 사용과 환경보호에 대한 인식을 효과적으로 개선하고자 하였습니다. 개개인의 각 방의 조명을 끄는 에너지 절약 실천이 모였을 때, 자연이 재생되는 큰 변화를 불러 일으킬 수 있다는 컨셉을 표현하였습니다. 참여자는 각자의 스마트폰의 웹페이지를 통해 대형 사이니지에 나타난 공간과 연결된 조명의 스위치를 직접 터치하여 끌 수 있습니다. 참여자가 모여 모든 조명이 꺼지면, 대자연의 재생이 펼쳐지는 아름다운 미디어아트가 나타납니다. 아나모픽 착시 기법을 통해 초현실적 공간과 자연을 묘사함으로써 현실과 비현실 사이의 극적인 공간을 연출하였습니다. 이러한 연출을 통해 쇼핑몰의 한가운데서 압도적인 실제 입체 공간을 마주한 것 같은 시각적 효과를 제공할 수 있었습니다.
Website	https://cuz-art.com/_work/
Positive Comments

1. in Communication
   

   Soundcore A Lin Online Concert

2. in Industrial
   

   nabos Modernly reinterpreted Soban series

3. in Industrial
   

   Emergency Staircase

4. in Communication
   

   The Grand Footless Horse Festival BI

5. in Industrial
   

   Occhiali Da Sole Pin

6. in Communication
   

   365 days Taiwanese Foods Calendar

7. in Communication
   

   KOREA GOHEUNG YUZA WINE limited edition

8. in Communication
   

   YUM

9. in Communication
   

   Best Authorized Dissemblers

10. in Industrial
    

    ACCOMPANY

11. in Communication
    

    Strawfree packaging series

12. in Communication
    

    POSCO Interactive 360

13. in Space
    

    Imaise house

14. in Communication
    

    ROUNZ

15. in Space
    

    White Mountain Club House

16. in Space
    

    WINE SOCIAL

17. in Space
    

    RUNXUAN TEXTILE OFFICE A CURVILINEAR BUILDING

18. in Space
    

    The U Club House

19. in Space
    

    LOVE EARTH SWITCH OFF

20. in Space
    

    SHOKUTEI SUSHI

21. in Space
    

    Traditional Korean style house Cafe Bidam

22. in Space
    

    LON CHUANG Elevator Exhibition Hall

23. in Space
    

    Breathing Space Sculpture

24. in Space
    

    STRINGS of CREATIVENESS

25. in Industrial
    

    ROTATA

26. in Industrial
    

    Warmth of projection

27. in Industrial
    

    DURI Bidet for Children and Adults

28. in Industrial
    

    S400 Manual Bidet

29. in Industrial
    

    Play together

30. in Industrial
    

    Soappy

31. in Industrial
    

    LTO Coffee Powder Jar

32. in Industrial
    

    SIDANDA Female Specialized Pillow

33. in Communication
    

    CleanMyMac X

34. in Communication
    

    Wan Cha

35. in Space
    

    Flow

36. in Communication
    

    Garden

37. in Industrial
    

    air form

38. in Industrial
    

    sticky Controller

39. in Industrial
    

    Sar Jane

40. in Industrial
    

    Follow

41. in Industrial
    

    Maakeun onjang Brand Identity Design

42. in Space
    

    Chasing Light

43. in Space
    

    DuoSTiX Hygiene Spray

44. in Industrial
    

    Artificial Joint Surgical Robot Doctor LCT

45. in Space
    

    Green Origin Ice Wine Pavilion

46. in Space
    

    Time River Experience Center

47. in Space
    

    Gracious Flow

48. in Space
    

    NEW HOPE JINLIN Mansion Sales Center

49. in Communication
    

    NATIONAL PATTERN BOOK

50. in Industrial
    

    Cheol-SEW

51. in Industrial
    

    WAVES

52. in Industrial
    

    Blood Pressure Meter for kids

Designed by sketchbooks.co.kr / sketchbook5 board skin