Communication

WALRUS PUMP Brand Design

Extra Form

Country	Chinese Taipei
Year	2023
Award	GOLD WINNER
Client	WALRUS PUMP Co., Ltd.
Affiliation	Process Group
Designer	Raymond Huang, Amy Huang, Xinhong Yeh Eting Liao, Jules Li Yiru Huang, Angel Yang Kaiching Liu
English	WALRUS is the leading brand of water pumps in Taiwan, activating rebranding to expand the international markets. To reverse the rigid image of the B2B industry, the brand identity uses aqua blue and yellow to show the feeling of sunshine, energy, and youth, and creates a mascot to communicate the emotional traits of the brand. The design is based on the theme of Better Life Through Innovation, and the dynamic ocean currents are used as an expression for promoting a better life and determining to deploy globally. The product structure has also been sorted out with eight industry icons designed to communicate with consumers and dealers.
Native	WALRUS大井泵浦創立於1967年，是台灣的領導品牌，在水泵設計研發、製造生產與銷售服務已有五十五年的歷程，產品更銷售世界一百多個國家，提供市場最優質的用水品質。WALRUS大井泵浦為拓展至更多國際市場，須有完整的品牌識別系統、設計應用物和規範，但現有工具不足，且無擬定品牌策略基礎，導致在執行跨國品牌溝通時，不易應用和管理。 為了拓展國際市場進行品牌重塑，以扭轉B2B產業給予人們生硬的形象，WALRUS的品牌識別運用水藍色及黃色展現出陽光、活潑、年輕的感受，並搭配WALRUS 吉祥物溝通品牌感性的特質。設計上以Better Life Through Innovation為主題，以洋流作為輔助圖形的靈感來源，將水流動充滿力量的型態轉化為品牌的視覺形象，持續推動美好生活及佈局全球的決心。 我們重新梳理產品分類系統，運用八大產業分類，並設計代表各產業的圖標與設定圖標規範，進一步與消費者及經銷商溝通，協助WALRUS大井泵浦無論對內或對外皆能有一致且有效的訊息傳遞。同時亦發展出系統化的品牌識別元素與設計應用物，包括品牌圖像規範、產品型錄、海報、線上廣告與網站，以嶄新的面貌宣示WALRUS大井泵浦進入新的里程碑，持續傳遞品牌精神！
Website	www.walruspump.com
Positive Comments

1. in Space
   

   17th MIDNIGHT

2. in Communication
   

   Genetic Linkage

3. in Communication
   

   The Beauty of Taiwan Nature Tableware Set

4. in Space
   

   Pink Dream

5. in Space
   

   Lingering Scent of Tea

6. in Space
   

   75 Degree White

7. in Communication
   

   TailsPark

8. in Communication
   

   Intelligent Water Resources Dispatch System

9. in Communication
   

   4Paradigm Sage AIOS Packaging Design

10. in Industrial
    

    MAKE IT CLEAN

11. in Communication
    

    NC PLAY PROJECT

12. in Communication
    

    ScienceCom

13. in Industrial
    

    FoldWave

14. in Communication
    

    SAIO

15. in Communication
    

    Welcome Digital Bank Visual Identity

16. in Communication
    

    Care Together Happy Together Visual branding

17. in Communication
    

    Manna corporate identity design

18. in Space
    

    Murakoshi House

19. in Communication
    

    Pingtan Book House

20. in Communication
    

    Korean Medicine Blooms

21. in Communication
    

    Re Braille

22. in Industrial
    

    JEISYS MEDICAL LINEARZ

23. in Communication
    

    4Paradigm Pandemic Prediction System Design

24. in Communication
    

    UNAJIRO VI

25. in Communication
    

    Graphic design for Gwangju city commemoration

26. in Industrial
    

    Running badger electric go kart

27. in Communication
    

    The Worldly book design

28. in Industrial
    

    KAN

29. in Communication
    

    Bexei The Wandering Earth

30. in Communication
    

    Garden Salt

31. in Industrial
    

    One piece anti theft backpack

32. in Communication
    

    SFOC Visual Identity

33. in Communication
    

    Jeonnam Dragons Football Club Rebranding

34. in Communication
    

    Law Greening Workshop

35. in Communication
    

    Happy X Day

36. in Communication
    

    Care U Most

37. in Communication
    

    2022 Graduation exhibition GROW GLOW

38. in Communication
    

    Bubble Bomb

39. in Communication
    

    Energy Utopia

40. in Communication
    

    WALRUS PUMP Brand Design

41. in Communication
    

    Newing

42. in Communication
    

    The Song rhythm of Dongqian Lake

43. in Space
    

    Weaving Haifu

44. in Communication
    

    SHIN KONG Bank Light Evolution

45. in Communication
    

    ROKAF Typeface

46. in Industrial
    

    DuoSTiX Hand Shower

47. in Space
    

    YU SHAN COFFEE BOOKBAR

48. in Communication
    

    THE PENTHOUSE Visual Branding

49. in Industrial
    

    Wild wild child Fragrance Collection

50. in Space
    

    Wave House

51. in Communication
    

    BE BETTER Packaging for the Earth in 2050

52. in Space
    

    In Between the Red Brick Wall

53. in Industrial
    

    Exlicon Multi shape design tool

54. in Space
    

    Chengdu BMW Experience Center

55. in Communication
    

    TAIWAN LANTERN FESTIVAL IN KAOHSIUNG

56. in Space
    

    QUARK

57. in Communication
    

    YNL Design CI Renewal

58. in Space
    

    Yung Zing Tung Copper Culture Gallery

59. in Industrial
    

    Raresee The Eclipse

60. in Space
    

    Grayscale of Light

Designed by sketchbooks.co.kr / sketchbook5 board skin