Communication

Infant Snap

Extra Form

Country	Japan
Year	2024
Award	GOLD WINNER
Affiliation	Recruit Company Limited
Designer	Naoki Eguchi, Kakeru Kasayanagi
English	Most people around the world don't remember their lives before age 3, due to childhood amnesia.While parents capture many photos and videos of babies, there's little media from the baby's perspective.  Focusing on the overlap between the 3 years of forgotten memories and the duration of pacifier use until age 3, we've attached a camera to pacifiers. Infant Snap records the memories of infancy that had never been before, offering a first-ever glimpse into a baby's world. Across generations, parents often revisit past photos and videos.  With Infant Snap, they can now journey through these captured memories of their child's early years.
Native	世界中のほとんどの人が知らないことがあります。それは幼児期健忘で忘れた3歳以前の記憶です。3歳以前の自分の視点の記憶を可能な限り思い出してみてください。思い出せる人は、残念ながらこのプロダクトを使うことはないでしょう。思い出せないそこのあなたは、このプロダクトのユーザーです。 親が撮影した写真や動画はとても貴重です。親から見た自分の成長を確認できます。しかし一方で、自分が見ていた世界を切り取ったメディアはほとんどなく、人が生まれて以降ずっと、空白の期間が我々の世界には存在します。 他人が切り取った世界で自分を見ることが十分なのであれば、親が撮影した写真や動画でことたりますが、そこには確実に自分視点でしか感じることのできない何かが存在します。 今回我々は、幼児期健忘で失われた3年間の記憶と、3歳まで使うおしゃぶりの使用期間の重なりに着目し、赤ちゃん目線で撮影可能なカメラをおしゃぶりに取り付けました。おしゃぶりを加えると人感センサーでカメラが起動し、赤ちゃんが見ている世界を記録します。 Infant Snapはおしゃぶりにカメラを設置することで、赤ちゃん視点の画像・動画を撮影することを可能にし、これまで世界になかった赤ちゃんの記憶を、世界に初めて記録します。 いつの時代も子と親は当時の写真・動画を振り返ります。その時にInfant Snapの記録を辿るのです。
Positive Comments
Judging Comments	Infant Snap was awarded the 'Gold Winner' at the Asia Design Prize 2024 for its innovative integration of a camera into pacifiers, capturing the world from an infant's perspective. The jury praised this unique concept for providing a novel way to preserve and explore memories of a child's early years, bridging the gap caused by childhood amnesia and enriching family moments with a fresh, previously unseen viewpoint.

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