Communication

Crafting Comforts A Urban Reimagination

Extra Form
Country	Chinese Taipei
Year	2025
Award	WINNER
Affiliation	National Taichung University of Science and Technology
Designer	WEI YU HUANG, HE SHENG LEE
English	Grande Arcade merges tradition and progress in Taipei’s urban evolution, crafting sustainable living spaces guided by “Crafting Comforts” and three core values: comfort, safety, and joyful innovation.This project enhances the brand identity with vibrant geometric designs in “Creation Green” and local colors, symbolizing urban elements like concrete, steel, water, and airflow. These visuals engage the public, inspire interaction, and reflect the interconnectedness of city life. By visualizing its commitment to community growth, Grande Arcade highlights the balance of functionality and beauty, shaping a renewed urban lifestyle in Taipei.
Native	廣宇建設在臺北城市進步裏，扮演著融合傳統文化與現代建築技術的重要角色。專注並且秉持著「住得舒適、安心生活、快樂創造」等三個主要精神來構築生活空間與場域。本活動計畫延續品牌識別系統開發出標準化的圖形視覺要素，透過豐富的圖形與色彩吸引民眾的參與與響應。並且藉由系列幾何圖形組成與拼湊出多變的動態識別設計，每個圖形皆包含了城市生活中的元素，民眾與觀者可以從圖形視覺設計中產生互動並提供想像與對城市解讀，透過藝術與設計述說著都市更新與生活的故事。圖形設計裡我們以圓形、矩形、三角形以及線條作為圖形設計基礎，設計了建築裡會出現的常見要素例如：「混凝土、鋼筋、電、水、風...等等四十多個圖形」，並以「創新綠」結合地方色彩展現年輕化的視覺基調。最後將廣宇建設對社區成長的承諾視覺化，並加深好的建築要兼具的功能性與美學，一點一滴在這座城市構築全新的生活型態。
Website	grandearcade.com
Positive Comments
Judging Comments	This project has been widely celebrated for its seamless fusion of tradition and modernity in Taipei’s urban landscape. Through bold geometric visuals and the use of local colors, it effectively symbolizes the city’s dynamic elements while promoting sustainability and community engagement. Grande Arcade’s commitment to comfort, safety, and joyful innovation establishes it as a benchmark for future urban living spaces, blending functionality with aesthetic harmony.