Space

BROKEN SHELL PROGRAM

Extra Form

Country	China
Year	2019
Award	Winner
Affiliation	Easy Space Design
Designer	Jane
English	Breaking shell program,derived from a concept:breaking the constraints of the eggshell to create a new life.This shop is the first entrepreneurship of the shopkeeper.Area 80㎡.The exterior design of the shop is based on the skeleton of steel structure,connected with the white curved surface of the egg shell which extends to the egg yolk veneer.This combination of the three elements completely established a egg shell theme which is a plan of breaking and birth. We set up the experience area in the center and at both ends of the space.The arc-shaped desktop allows customers to gather together more easily,to shape the effect of small exhibitions.
Native	破壳计划，来源于一个创造新生命的理念。蛋壳可以为了保护，而破壳则为了新生。一个从无到有的设计灵魂，是店主的创业故事。蛋壳为主题，破壳为纪念，纪念第一次的创业人生。而从一个logo开始，开启了一段不破不立的设计之旅。 不破 80㎡的商业空间，品牌名Coding life，中文直译「扣钉」。中文是用代码记录生活，品牌产品以智能生活类用品为主打。从logo的设计开始，就点明了我们对这个店铺设计给予的关键词，亲切、主题、科技感。 店铺外观设计，以钢结构的镂空，白色蛋壳的弧面，蛋黄饰面延伸，三种元素的组合，完整的建立了一个蛋壳的主题造型，这是一个打破重生的新计划，是主题，亦是店招。 不立 从店铺外部到内部，从造型到使用，从展示到体验，再到收银，原本就不大的店铺里，我们让动线成为了功能区域的划分线，让产品成为动线上的主角，简洁、不失趣味。 店铺的定位，强调体验式购买，于是我们在整个空间的中心和两端，设置了体验智能化产品的区域。弧形的桌面设计，使用户更容易靠近、聚集，以达到小型展示会的效果。整个店铺以最大化的空间利用率，放置了产品展示柜，原木色与白色蛋壳的组合，在灯光的调节下，呈现了一个舒适亲切的店铺氛围。 破壳，是一个建立、成长，再打破的过程，是店主的创业情怀，也是这个设计的内涵。

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