Communication

FIZZ

Extra Form

Country	Korea
Year	2024
Award	GOLD WINNER
Affiliation	Hongik University
Designer	Sanghee Park
English	We've been recording inspirations and ideas for "someday" novel insights and ideation, but the conventional structured digital recording environment has limitations when it comes to the free-flowing generation of ideas. We need to explore an environment that encourages creative idea generation. It's to prevent the inspirations from simply piling up without being put to use. FIZZ is an ideation tool that resembles our free-spirited way of thinking. When you connect thoughts, combine them, consider them from the opposite perspective, or contemplate them for different purposes, it can lead to ideas you may not have thought of before.
Native	창의성이란 새로운 생각을 발견하거나 기존에 있던 개념들을 조합하여 새로이 생각해내는 특성입니다. 사소하게는 일상 속 다양한 순간부터 직무에서의 업무 수행까지, 앞으로 살아가면서 많은 문제상황을 마주하게 될 우리에게 창의적인 사고는 이제 선택이 아닌 필수가 되었습니다. 이런 시대의 요구에 발맞춰 우리는 언젠가의 창의적인 아이디어 발상을 위해 즉각적으로 떠오르는 생각이나 영감이 될 만한 요소들을 기록하고는 합니다. 하지만 이러한 기록들은 우리의 사고 방식을 가두는 기존의 기록 방식 때문에, 유의미한 아이디어로 발현되지 못한 채 쌓이고 있습니다. 그저 순차적이고 질서정연하게 말이죠. 그들이 반사적으로 저장하는 영감들이 그저 쌓여만 있는 것을 방지하기 위해서 창의적인 아이디어 발상을 장려하는 환경을 탐구하고, 그에 걸맞는 새로운 아카이빙 방식이 필요합니다. FIZZ는 자유분방한 우리의 사고방식을 닮은 아이데이션 툴입니다. 개념과 개념들을 연결시켜 생각해 보기 어려운 기존의 디지털 기록 방식의 한계를 넘어 생각들을 연결하고, 합쳐 보고, 반대로 생각해 보고, 다른 용도로 생각해 보세요. 즐거운 과정에 초점을 둔 아이디어 발산이 더 많은 결과물을 낳고, 이것이 창의성이 스트레스가 된 지금 현실에 자기효능감으로 이어질 수 있기를 바랍니다.
Website	www.behance.net/gallery/180904933/FIZZ
Positive Comments
Judging Comments	"FIZZ" a concept design by Sanghee Park, received the 'Gold Winner' at the Asia Design Prize 2024 for revolutionizing the ideation process by offering a tool that supports the free-spirited generation of ideas, moving beyond the limitations of traditional digital recording environments. The jury commended FIZZ for its innovative approach in facilitating connections between thoughts in varied perspectives, sparking novel insights and enabling the utilization of accumulated inspirations effectively.

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