Communication
Shuiyue Dongtian
| Country | China |
|---|---|
| Year | 2024 |
| Award | GRAND PRIZE |
| Affiliation | Fengxing Jiudao |
| Designer | Jie Chen |
| English | The "Shuiyue Dongtian" is a top tier "limited edition product" of Party A; Visualize the product growth environment scene based on the product name as the main concept; The overall craftsmanship and lacquered box material express the high-end value and scarcity of the product, while also reflecting the scarcity of a cup of good tea that can be encountered, ensuring differentiation from similar products in the market (after using the product, it can also be used as a storage box or decoration); |
| Native | 本产品（水月洞天）甲方定位顶级”限量品“； 创作思路 -1:将传统“水月洞天”哲理与现代设计理念相结合，深入挖掘与呈现产品背后的文化内涵和哲学意味； -2:以“水月洞天”品名为主体概念，将产品生长环境场景视觉化，月亮时隐时现，飞鸟穿梭”等多维度视觉联想；画面借以“月光流淌，岩洞浮现”表达光的律动，呈现“空寂”“幽静”“神秘”后的“别有洞天”感观； -3:借以“镂空”工艺及不同层次上“烫金”工艺予以点缀“绿色光”“金色光”，在神秘中视觉保持灵动感；多重拆封体验形成层层叠进“光的流动”的同时借以纸张“异形切割“工艺呈现山峰重叠错落增添消费者的互动乐趣， -4:通体漆盒材质表达产品的高端贵重与稀缺性，同时体现一杯好茶可遇不可求的稀缺感，确保与市场同类产品的差异化（使用完产品后亦可作为储存盒或装饰品）； |
| Positive Comments |
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| Judging Comments | "Shuiyue Dongtian" designed by Jie Chen of Fengxing Jiudao, received the 'Grand Prize' at the Asia Design Prize 2024 for its masterful representation of the product's growth environment, capturing the essence of its name perfectly. The jury was particularly impressed by the meticulous craftsmanship and the use of lacquered box materials, which elevate the product's luxury appeal while highlighting its uniqueness and rarity. The design's ability to differentiate the product in the market and its versatility as a storage box or decorative piece after use, showcases a sophisticated approach to product presentation and sustainability. |
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