Communication

The Grand Footless Horse Festival BI

Extra Form

Country	Korea
Year	2023
Award	WINNER
Affiliation	University of Seoul
Designer	Yi Dongho
English	'The Grand Footless Horse Festival' is a stage based comedy-talk show sharing new words(neologisms) increasing every year, and developing wordplay culture that encompasses whole generations. Name of the event is motivated from a Korean proverb 'Footless horse travels fast(in Korean, 'Mal' is homonym of 'horse' and 'word')' that expresses widespread hearsay as a 'footless horse'. It visualizes neologistic mechanism through the logotype using Alphabet like Hangeul. Also, weird but cute looking 'Footless Horse Characters' that represent some new words are used in combination to enhance the whole BI system's originality and positive energy.
Native	'발 없는 말 대잔치'는 해마다 늘어나는 신조어를 공유하고, 세대를 아우르는 언어놀이문화 개발을 목표로 진행하는 무대 기반의 문화 행사이다. 널리 퍼지는 소문을 '발 없는 말 천 리 간다'는 속담으로 표현하는 데서 모티브를 얻어, 특정 집단에서 널리 퍼지는 새 말 '신조어'를 '발 없는 말'로 비유해 행사 이름을 구성했다. 알파벳을 이리저리 비틀어 한글처럼 사용한 로고타입을 통해, 이질적인 혹은 비슷한 언어 요소들을 조합해 새로운 말을 만들어내는 신조어-적 메커니즘을 시각화했다. 또한 몇몇 신조어를 상징하는 희한하지만 귀엽게 생긴 '발 없는 말 캐릭터'를 병용해, BI의 독창성을 강화하고 행사의 재미를 더하는 요소로 사용했다.
Positive Comments

1. in Communication
   

   Smart Home Network Wall Pad HDHN4000

2. in Communication
   

   Sunforest

3. in Communication
   

   XIJIAJIA An AI Digital Human

4. in Communication
   

   Breeze White

5. in Communication
   

   AIOT Smart Park Integrated System

6. in Communication
   

   4paradigm Sage HyperCycle CESS

7. in Communication
   

   60 year memories of WAN CHUAN HSING

8. in Communication
   

   Smart Home Solution System HDHN 4000SET

9. in Communication
   

   DNAKE Sapphire Series

10. in Communication
    

    EYEV

11. in Communication
    

    Ridiculous Car Crashing New Media Art

12. in Communication
    

    THE WEE THINGS

13. in Communication
    

    Hand in hand family fruit

14. in Communication
    

    HWARANG

15. in Communication
    

    RunnaB

16. in Communication
    

    Read The City Symposium

17. in Communication
    

    Wingk app for the visually impaired

18. in Communication
    

    distancE Cafe Brand Identity Design

19. in Communication
    

    Tmall Autocare Tuning Center

20. in Communication
    

    heen Pinkme Blueme

21. in Communication
    

    IROIRO Eco Friendly Natural Life SOAP BAR

22. in Communication
    

    Absolut Lab

23. in Communication
    

    Korea Dessert Samlip Yakgwa and Samlip Manju

24. in Communication
    

    Theiere

25. in Communication
    

    Brand Design for LUHA SHOP

26. in Communication
    

    COCON

27. in Communication
    

    KHASTO Brand Identity

28. in Communication
    

    Scott fabric deodorizers packaging

29. in Communication
    

    Smart Home Network Wall Pad HNF I8240

30. in Communication
    

    WATER APP

31. in Communication
    

    Intelligent Wind Turbine Prediction System

32. in Communication
    

    Smart Irrigation Agriculture Platform

33. in Communication
    

    Packing for CHJ Jewellery products

34. in Communication
    

    ANANTI Journey

35. in Communication
    

    PANCOM MONEY HEIST NETFLIX BTL ADVERTISING

36. in Communication
    

    THE Craving

37. in Communication
    

    Premium makgeolli Weorabi

38. in Communication
    

    GENG TIAN

39. in Communication
    

    WARNING

40. in Communication
    

    MYCRO BAY

41. in Communication
    

    Artisans of Korea

42. in Communication
    

    build up

43. in Communication
    

    2and4

44. in Communication
    

    ZERO Brand Identity

45. in Communication
    

    Lan Ya Bai Yun

46. in Communication
    

    Ding Ding HK Tramways Board Game

47. in Communication
    

    YUEXIANG LAKE JING MARKETING CENTER

48. in Communication
    

    Soundcore A Lin Online Concert

49. in Communication
    

    The Grand Footless Horse Festival BI

50. in Communication
    

    365 days Taiwanese Foods Calendar

51. in Communication
    

    KOREA GOHEUNG YUZA WINE limited edition

52. in Communication
    

    YUM

Designed by sketchbooks.co.kr / sketchbook5 board skin