Communication

IROIRO Eco Friendly Natural Life SOAP BAR

Extra Form

Country	Korea
Year	2023
Award	WINNER
Client	IROIRO Co., Ltd.
Affiliation	27watt Co., Ltd.
Designer	kim sun weong, Go tae ho
English	The solid sofba of "iroirorosoap" is made up of vegan ingredients. It's made of 100% natural human grade material. The properties of the product are that it contains not even 1% chemical surfactant and is a healthy, natural and excellent cleaner product. Reflecting these product characteristics, the product package was also composed of eco-friendly packages to practice 4R (Four Recycled) which can be recycled, recycled, and recycled. All product configurations were based on participation in the elimination of plastic. This product is trying to protect the environment and create sustainable products.
Native	손바닥 사이즈의 고체비누는 다양한 색상을 통해 각 용도에 맞는 개성을 표현하고 색상으로 구분됩니다. 또한 이 작은 소프바는 환경친화적으로 구성되어 플라스틱샴푸용기를 사용하지 않아도 되는 이로운 역할을 대체하게 됩니다. 이로이로소프의 고체 소프바는 전성분이 비건 성분으로 이루어졌으며 100% 네츄럴 휴먼그레이드 원료로 만들어졌습니다. 제품의 특성은 화학 계면활성제가 단 1%도 들어가 있지 않으며 건강하고 자연적인 우수한 세정제 제품입니다. 이러한 제품 특성을 반영하여 제품 패키지 또한 친환경 패키지로 구성하여 [재생산]-[재사용]-[재활용]-[재순환] 되는 4R(Four Recycles)을 실천하고자 하였습니다. 모든 상품구성은 플라스틱을 없애는 대한을 위한 동참에서 기초하였으며 비건성분 네츄럴 라이프 소프바, 사람보다 1/3 가량 약한 피부타입을 가진 반려견을 위해 만든 반려동물 샴푸바, 일상에서 환경 보호를 위해 노력하는 사람들을 위한 친환경 칫솔, 수세미, 거품망 등의 제로웨이스트 키트 등의 라인을 통해 환경을 보호하고 지속 가능한 상품을 만들어 가기 위해 노력하고 있습니다.
Website	27watt.com
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