Communication

TOLOKAH Brand Design

Extra Form

Country	Chinese Taipei
Year	2023
Award	WINNER
Client	TOLOKAH
Affiliation	Process Group
Designer	Xinhong Yeh, Jules Li, Hsingyi Ko, Estela lin Yiru Huang, Kaiching Liu Angel Yang
English	TOLOKAH is a height-enhancing teaching system specially designed for teenagers and adults to help people establish a basic understanding of physical and psychological science and help people return to their original status of development. To solve the problem of TOLOKAH's lack of differentiation in the market, we designed the brand identity with an organic structure to continuously improve the kinetic energy, conveying that TOLOKAH not only increases the height of customers but also expands the breadth of the mind. Visually, the relaxed image of the jumping characters is highlighted, expressing the feeling that is close to people's hearts.
Native	TOLOKAH是專為青少年與成年人打造的增高教學系統，協助人們建立對於身體與心理科學的基礎認知，幫助人們回歸發育初衷。我們為解決妥樂高在市場的差異化問題，識別上為TOLOKAH創造了不斷提升動能的有機結構，傳達TOLOKAH 不僅增長顧客身高，更拓展心靈的廣度，在身心靈全面提升下，最終開創無限可能。視覺上運用了人物跳躍的輕鬆形象，藉由貼近人心和親和的形象，拉近與消費者的距離。 TOLOKAH的品牌形象在上市後，獲得正面的迴響，同時與消費者溝通上更為簡單與快速，減少解釋服務內容的時間。以往通常要花上很多的時間與消費者溝通增長的好處與療效，現在透過動態識別與人物圖像的組合，展現「身心靈成長」、「向上增高」的第一印象，這樣的良好願景也和消費者產生共鳴，增加對品牌的認同度。 在亞洲市場上，增高品牌的第一印象常給人陌生感，甚至會有詐騙、不真實的認知，為了扭轉大家認為長高的諮詢過程是一個見不得人或害羞的事情，TOLOKAH品牌在設計上，以EMPOWER YOUR HIGHEST為訴求，創造一個安全、舒適的溝通環境。我們回歸人類內在渴望，以輕鬆的視覺展現身心靈提升的層次，介紹增高訓練，包括呈現專業醫療團隊和訓練過程的情境，為品牌加注更多穩固與信任的能量。
Website	www.process-group.com
Positive Comments

1. in Communication
   

   Intelligent Water Resources Dispatch System

2. in Communication
   

   4Paradigm Sage AIOS Packaging Design

3. in Communication
   

   NC PLAY PROJECT

4. in Communication
   

   ScienceCom

5. in Communication
   

   SAIO

6. in Communication
   

   Welcome Digital Bank Visual Identity

7. in Communication
   

   Care Together Happy Together Visual branding

8. in Communication
   

   Manna corporate identity design

9. in Communication
   

   Pingtan Book House

10. in Communication
    

    Korean Medicine Blooms

11. in Communication
    

    Re Braille

12. in Communication
    

    4Paradigm Pandemic Prediction System Design

13. in Communication
    

    UNAJIRO VI

14. in Communication
    

    Graphic design for Gwangju city commemoration

15. in Communication
    

    The Worldly book design

16. in Communication
    

    Bexei The Wandering Earth

17. in Communication
    

    Garden Salt

18. in Communication
    

    SFOC Visual Identity

19. in Communication
    

    Jeonnam Dragons Football Club Rebranding

20. in Communication
    

    Law Greening Workshop

21. in Communication
    

    Happy X Day

22. in Communication
    

    Care U Most

23. in Communication
    

    2022 Graduation exhibition GROW GLOW

24. in Communication
    

    Bubble Bomb

25. in Communication
    

    Energy Utopia

26. in Communication
    

    WALRUS PUMP Brand Design

27. in Communication
    

    Newing

28. in Communication
    

    The Song rhythm of Dongqian Lake

29. in Communication
    

    SHIN KONG Bank Light Evolution

30. in Communication
    

    ROKAF Typeface

31. in Communication
    

    THE PENTHOUSE Visual Branding

32. in Communication
    

    BE BETTER Packaging for the Earth in 2050

33. in Communication
    

    TAIWAN LANTERN FESTIVAL IN KAOHSIUNG

34. in Communication
    

    YNL Design CI Renewal

35. in Communication
    

    Sauce Expert

36. in Communication
    

    Project Echo

37. in Communication
    

    Zaishengdao Rice Packaging Design

38. in Communication
    

    Butak Care app services for care workers

39. in Communication
    

    Prejudice

40. in Communication
    

    Origami Amenities

41. in Communication
    

    History and Legend of Gangneung

42. in Communication
    

    Concept ARC Dual Flush Valve

43. in Communication
    

    Midea Industrial City smart operation of IOC

44. in Communication
    

    MY CHOICE Visual Branding

45. in Communication
    

    SHIFTDOOR RESIDENCE Brand Identity

46. in Communication
    

    TL BRAND DAY in NC PARK

47. in Communication
    

    NCSOFT Leaders Kit

48. in Communication
    

    Welcome FG Seasons Greetings Pack

49. in Communication
    

    Matsu HandPulled Noodle Brand Design

50. in Communication
    

    TOLOKAH Brand Design

51. in Communication
    

    Tuntex Branding

52. in Communication
    

    Smart Home Network Wall Pad HDHN4000

53. in Communication
    

    Sunforest

54. in Communication
    

    XIJIAJIA An AI Digital Human

55. in Communication
    

    Breeze White

56. in Communication
    

    AIOT Smart Park Integrated System

57. in Communication
    

    4paradigm Sage HyperCycle CESS

58. in Communication
    

    60 year memories of WAN CHUAN HSING

59. in Communication
    

    Smart Home Solution System HDHN 4000SET

60. in Communication
    

    DNAKE Sapphire Series

Designed by sketchbooks.co.kr / sketchbook5 board skin