Communication

The Grand Footless Horse Festival BI

Extra Form

Country	Korea
Year	2023
Award	WINNER
Affiliation	University of Seoul
Designer	Yi Dongho
English	'The Grand Footless Horse Festival' is a stage based comedy-talk show sharing new words(neologisms) increasing every year, and developing wordplay culture that encompasses whole generations. Name of the event is motivated from a Korean proverb 'Footless horse travels fast(in Korean, 'Mal' is homonym of 'horse' and 'word')' that expresses widespread hearsay as a 'footless horse'. It visualizes neologistic mechanism through the logotype using Alphabet like Hangeul. Also, weird but cute looking 'Footless Horse Characters' that represent some new words are used in combination to enhance the whole BI system's originality and positive energy.
Native	'발 없는 말 대잔치'는 해마다 늘어나는 신조어를 공유하고, 세대를 아우르는 언어놀이문화 개발을 목표로 진행하는 무대 기반의 문화 행사이다. 널리 퍼지는 소문을 '발 없는 말 천 리 간다'는 속담으로 표현하는 데서 모티브를 얻어, 특정 집단에서 널리 퍼지는 새 말 '신조어'를 '발 없는 말'로 비유해 행사 이름을 구성했다. 알파벳을 이리저리 비틀어 한글처럼 사용한 로고타입을 통해, 이질적인 혹은 비슷한 언어 요소들을 조합해 새로운 말을 만들어내는 신조어-적 메커니즘을 시각화했다. 또한 몇몇 신조어를 상징하는 희한하지만 귀엽게 생긴 '발 없는 말 캐릭터'를 병용해, BI의 독창성을 강화하고 행사의 재미를 더하는 요소로 사용했다.
Positive Comments

1. in Communication
   

   EYEV

2. in Communication
   

   Ridiculous Car Crashing New Media Art

3. in Communication
   

   THE WEE THINGS

4. in Communication
   

   Hand in hand family fruit

5. in Communication
   

   HWARANG

6. in Communication
   

   RunnaB

7. in Communication
   

   Read The City Symposium

8. in Communication
   

   Wingk app for the visually impaired

9. in Communication
   

   distancE Cafe Brand Identity Design

10. in Communication
    

    Tmall Autocare Tuning Center

11. in Communication
    

    heen Pinkme Blueme

12. in Communication
    

    IROIRO Eco Friendly Natural Life SOAP BAR

13. in Communication
    

    Absolut Lab

14. in Communication
    

    Korea Dessert Samlip Yakgwa and Samlip Manju

15. in Communication
    

    Theiere

16. in Communication
    

    Brand Design for LUHA SHOP

17. in Communication
    

    COCON

18. in Communication
    

    KHASTO Brand Identity

19. in Communication
    

    Scott fabric deodorizers packaging

20. in Communication
    

    Smart Home Network Wall Pad HNF I8240

21. in Communication
    

    WATER APP

22. in Communication
    

    Intelligent Wind Turbine Prediction System

23. in Communication
    

    Smart Irrigation Agriculture Platform

24. in Communication
    

    Packing for CHJ Jewellery products

25. in Communication
    

    ANANTI Journey

26. in Communication
    

    PANCOM MONEY HEIST NETFLIX BTL ADVERTISING

27. in Communication
    

    THE Craving

28. in Communication
    

    Premium makgeolli Weorabi

29. in Communication
    

    GENG TIAN

30. in Communication
    

    WARNING

31. in Communication
    

    MYCRO BAY

32. in Communication
    

    Artisans of Korea

33. in Communication
    

    build up

34. in Communication
    

    2and4

35. in Communication
    

    ZERO Brand Identity

36. in Communication
    

    Lan Ya Bai Yun

37. in Communication
    

    Ding Ding HK Tramways Board Game

38. in Communication
    

    YUEXIANG LAKE JING MARKETING CENTER

39. in Communication
    

    Soundcore A Lin Online Concert

40. in Communication
    

    The Grand Footless Horse Festival BI

41. in Communication
    

    365 days Taiwanese Foods Calendar

42. in Communication
    

    KOREA GOHEUNG YUZA WINE limited edition

43. in Communication
    

    YUM

44. in Communication
    

    Best Authorized Dissemblers

45. in Communication
    

    Strawfree packaging series

Designed by sketchbooks.co.kr / sketchbook5 board skin