Industrial

ANDONG SOJU PACKAGE

Extra Form

Country	Korea
Year	2019
Award	Winner
Affiliation	Hanseo University
Designer	JINHO KIM, HYEONJEONG HA
English	Andong soju is a Korean traditional rice wine. Here “Andong” is a region of Korea, and Andong Soju has been handed down since around 100 years ago. We have designed the package to promote Andong Soju with a long history. The motive of design is white porcelain of Korea. Simple and austere white porcelain is the core beauty of Korea. and we have designed bottle in a form of water droplet that is reminiscent of distillation. This form of bottle designed to foreign people who unskilled about drinking manner. All the material and form of the package is based on the traditional elements of Korea.
Native	안동소주는 100년에 걸쳐 전승되어 온 한국의 전통 증류주입니다. 우리는 이를 홍보하고 세계화에 앞장서기 위해 안동소주의 패키지 디자인을 했습니다. 디자인의 모티브는 한국의 백자로 심플하고 소박한 백자의 형태는 한국을 대표하는 아름다움이라 판단했습니다. 제품의 모든 구성은 한지 공예로 제작 되어 고유의 전통미와 간결함이 느껴집니다. 내부 술병 디자인은 물방울 형태이며 이는 증류를 통해 만들어지는 안동 소주의 주조 과정이 연상되도록 설계된 것입니다. 또한 이러한 병의 형태는 주도(酒度)가 어색한 외국인들에게 자연스레 병을 받치며 술을 따르는 방법을 유도합니다. 이렇듯 패키지 디 자인의 모든 소재와 형태는 한국의 전통적 요소에 기반을 두어 디자인했습니다.

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