LEGACY BEYOND ASIA - EDUKOCCA Brand eXperience Design

EDUKOCCA Brand eXperience Design

Communication

Area

Korea

Year

2024

Award

WINNER

Client

Korea Creative Content Agency

Affiliation

ist Studio

Designer

Haneul WOO, Jiseong CHOI

English

The phrase "easy for anyone" started from the practical aspect of being able to listen to video lectures without space constraints, but we wanted to emphasize that EDUKOCCA's true practicality lies in diverse and high-quality content, even though it is a free lecture. So, rather than being superficially buried in the form of video itself, we applied the keyword "(Right)upward" to the logo type, which is the real value that users can gain. The upward-looking graph represents growth in economic indicators, and it was intended to emphasize the purpose and function of the brand by incorporating it into the entire communication process.

Native

'누구나 쉽게' 강의를 들을 수 있다는 캐치프레이즈는 공간의 제약 없이 영상 강의를 들을 수 있단 실용적 측면에서 시작됐지만, 우리는 EDUKOCCA의 진정한 실용성이 무료 강의임에도 다양하고 수준 높은 내용에 있다는 점을 강조하고 싶었습니다. 그래서 영상이라는 형태 자체에 피상적으로 매몰되기보다는, 이용자가 EDUKOCCA를 통해 얻을 수 있는 실질적인 가치인 높은 성취도와 전문성을 ‘우상향’이라는 키워드를 통해 로고타입에 표현했습니다. 우상향하는 그래프는 경제적 지표에서의 발전과 성장을 의미하며, 이를 커뮤니케이션 과정 전반에 녹여내 브랜드의 목적과 기능을 강조하고자 했습니다.

Judging Comments

EDUKOCCA's design concept, incorporating the "(Right)upward" graph into its logo to symbolize growth and quality content, received high praise for its effective communication of the brand's core values. This innovative approach not only visually represents the brand's commitment to providing valuable educational resources but also cleverly aligns with its mission to foster personal and intellectual growth, making it a standout example of meaningful brand identity design.

Positive Comments