Communication

Lushan Yunwu Tea

Extra Form

Country	China
Year	2020
Award	WINNER
Affiliation	member
Designer	zhangyu
English	Lushan Yunwu Tea grows in the Lushan Mountain where the scenay is peerless in the world, and is named bacause of the unique varing clouds of this mountain. In the East Han Dynasty, many monks gathered in Lushan Mountian to pick tea, preach and recite poems, which makes the Lushan Yunwu Tea a Buddhist meaning. According to the cultural background of this tea, we designed this logo by combining the Chinese seal chatacter word“茶”with the symbol of moutain, people, water and cloud, which depicts the natural poetic environment the tea grows. The circular outline of this logo has a special Chinese meaning that symbolizes wealth and auspiciousness.
Native	庐山云雾茶，长于“匡庐奇秀甲天下”之称的庐山，时而淡云飘渺，笼罩山峰；时而云流千米，倾注深谷；蕴云蓄雾，便以云雾作为茶叶之名称“庐山云雾”，东汉时，庐山僧侣云集，采茶传禅，话茶吟诗，行云走雾的熏陶让庐山云雾茶多了一分禅意，从而形成其独特的醇香品质。我们依据庐山云雾茶的背景文化为设计思路，将logo通过篆体“茶”字结合山、人、水、云等元素进行设计创作，经设计将庐山云雾茶从图形引申出来，直抒刻画了茶所生长在流水山下、云卷云舒 的自然意境中；茶香萦绕，通过采茶人的匠心之作将庐山的茶文化传播于世界各地；加以天方地圆的外轮廓进行点缀，象征着海纳万千，富贵吉祥。“庐山云雾”用书法字体和logo组合相得益彰，且呼吁历史悠久的茶文化。

1. in Communication
   

   Exile

2. in Communication
   

   MPU Drama Club and Drama Night Visual Design

3. in Communication
   

   Everyday Holiday

4. in Communication
   

   SNAKE PARADOX OF NUCLEAR POWER

5. in Communication
   

   Folding Hangeul

6. in Communication
   

   Arttab

7. in Communication
   

   Xitst

8. in Communication
   

   Origami Letter

9. in Communication
   

   invitros

10. in Communication
    

    OKOSIX Biodegradable Face Mask Package Design

11. in Communication
    

    CMCC Smart student ID

12. in Communication
    

    Emotion Cloud

13. in Communication
    

    Neuraderm brand design

14. in Communication
    

    TEAZEN Kombucha

15. in Communication
    

    Condoms with a sex board game

16. in Communication
    

    The Pola and the Lightning Dinosaur Series

17. in Communication
    

    Chansol Korean Medicine Brand Identity Design

18. in Communication
    

    Hokuriku Kawara Branding

19. in Communication
    

    Metaverse NFT Project Hon

20. in Communication
    

    2nd Taiwan Film Festival in Toronto

21. in Communication
    

    Babeldream cafe brand identity renewal design

22. in Communication
    

    Asan Korea First Hot Spring City

23. in Communication
    

    Bamboo Shadow and Breeze Bamboo Brewing

24. in Communication
    

    Power Energy Systems Visualization Platform

25. in Communication
    

    Uterus examiner

26. in Communication
    

    Manmool

27. in Communication
    

    Ofmom Formulamate

28. in Communication
    

    IOC of Tongji Hospital

29. in Communication
    

    ANBD Tokyo Exhibition 2023

30. in Communication
    

    hashi

31. in Communication
    

    RADEN

32. in Communication
    

    Genetic Linkage

33. in Communication
    

    The Beauty of Taiwan Nature Tableware Set

34. in Communication
    

    TailsPark

Designed by sketchbooks.co.kr / sketchbook5 board skin